Genesis announced its vision for the Middle Eastern region with its personalization and performance projects and revealed a G80 Performance model that resembles in some way the X Gran Berlinetta Concept at the “Distinctly Yours” event, held yesterday in Dubai.
The event marked a significant milestone for the brand in the region, demonstrating its strong commitment to delivering a hyper-personalized and unparalleled luxury experience for its discerning clientele. Under the creative vision of Luc Donckerwolke, Chief Creative Officer, attendees experienced the unveiling of two One of One cars, marking the first public showcase of the brand’s bespoke program.
In addition to the exclusive One of One models, Donckerwolke also revealed three performance-based projects: the GV80 Coupe Concept, G80 Performance, and X Gran Berlinetta Concept. These cars embody the fusion of emotion and dynamics, each representing varying iterations of the brand’s design philosophy of “Athletic Elegance.”
Referencing this promise, Donckerwolke presented the G80 Performance for the first time. He referred to the car as “the thoroughbred of the G80 family” and mentioned that everything from the design to the aerodynamics and suspension were modified to enhance the athletic component of the car. Genesis partnered with companies known for their competencies in increasing the performance capabilities of cars to achieve this.
Donckerwolke underlined that the G80 Performance is “Designed by Genesis” and that the brand will release details on production, pricing, timing, and technical specs at a later date. The G80 Performance will be a limited series of up to 20 models and will be available in the Middle East with various options for customers to further personalize it to their needs and tastes.
It is still unknown whether this model will reach production or it will be available outside Middle East.
Pictures by @974exotics
