Kia Motors America (KMA) is shifting into high gear this summer as it crisscrosses the country as the “Official Vehicle of the Vans Warped Tour” with a long list punk-rock and indie bands. Now in its 20th year, concertgoers in 40 U.S. cities will enjoy live music performances and the opportunity to participate in a variety of contests and challenges, and the chance to win some prizes, including an up-close and personal view of performances from a VIP riser near the main stages.
[ads id=”0″ style=”float:left;padding:9px;”]As an official sponsor, Kia will maintain a prominent presence throughout the tour, including its two main stages – the Kia Soul Stage and the Electric Stage – and the Kia Soul Lounge, an interactive tent that offers a variety of activities away from the main stages, including: band autograph sessions, acoustic performances, temporary tattoos and interactive games. A “Soul Selfie” photo booth also will give concertgoers a chance to rock out and pose for photos that can be shared on their social media profiles via an interactive app – fans who snap the best photos will have the opportunity to have their photo featured on kia.com/VansWarpedTour.
“Every summer we look forward to sharing the energy and spirit of live music with fans across the country and this year we are proud to celebrate the 20th anniversary of the Vans Warped Tour,” said Tim Chaney, vice president, marketing, KMA. “The 2014 Vans Warped Tour promises fun and a sense of individuality that perfectly aligns with the standout styling that makes vehicles like the Soul and Forte5 appeal to both the young and the young-at-heart.”
At each stop, music fans will be able to enjoy an eclectic mix of more than 80 bands. Fans can head over to the Kia Soul Stages for an artist lineup that features Yellowcard, Of Mice and Men,The Devil Wears Prada, Less than Jake, Breathe Carolina and much more.
Visitors to the lounge also will have the opportunity to check out the Vans Warped Tour-inspired Soul which debuted at the 2013 SEMA Show. This one-of-a-kind Soul was transformed to embody the tour’s youthful spirit and boasts speakers in place of windows, captivating air-brush artwork featuring Warped’s signature colors and a slide-out rear barbeque for the full music-inspired tailgating experience. Accompanying the Soul will be the all-new 2015 Forte5, which like the Soul, features ample interior space and cutting-edge technologies, and is also Kia’s first-ever turbocharged compact car in the U.S. The highly anticipated Soul electric vehicle, expected to arrive in select dealerships this fall, also will be on display as a sneak preview to show goers.
Kia’s lounge will also provide music lovers with the chance to participate in a game of “Warped Words,” the ultimate card game for concertgoers looking to express their crazy mood. The best answer will be chosen by the crowd and DJ, and only the winner gets to stay for the next round. Fans will have the chance to snap a photo of their answer to share on social media.
The 20th Annual Vans Warped Tour kicks off on June 13 in Houston and will wrap up on August 3 in Denver.
Select tour dates include:
6/15 – Dallas6/19 – Las Vegas6/20 – Pomona6/25 – Chula Vista6/29 – Portland 7/8 – New York7/18 – Detroit7/19 – Chicago7/24 – Atlanta 7/27 – Orlando8/2 – Salt Lake 8/3 – Denver
For more information on the Vans Warped Tour, including a full list of tour dates1 and any updates to the tour schedule, visit vanswarpedtour.com.
