For its sixth consecutive year, Genesis is partnering with the PGA TOUR, TGR Live and TGR Foundation to provide golf enthusiasts an immersive experience at the Genesis Invitational, but there’s more, it will reveal its US-spec Genesis G90 and we have managed to get the first picture.
“As one of the premier events on the PGA TOUR, we are pleased to host yet another year of the distinguished Genesis Invitational,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “The Genesis Invitational celebrates a culture of innovation and respect for the sport of golf, bringing interactive content, elevated hospitality, and an immersive experience for golf enthusiasts.”
The tournament will host 120 world-class golfers, including Dustin Johnson, Justin Thomas, Rory McIlroy, Jordan Spieth, and 2022 Charlie Sifford Memorial Exemption recipient Aaron Beverly. The winner of this year’s tournament will receive a new 2022 Genesis GV80 and 18 percent of the $12 million purse, bringing the winner’s share to $2.16 million. In addition, the player with the first hole-in-one each day on the 14th hole will also take home a 2022 Genesis GV80 and his caddie will receive a 2022 Genesis GV70. All players with a hole-in-one on the 16th hole will win a 2022 Genesis GV70.
An area of focus for The Genesis Invitational is giving back to the community. As part of its title sponsorship, the tournament will donate $500,000 to the Genesis Inspiration Foundation, a non-profit organization and ambitious youth program that supports education through the arts, by providing teenagers the tools to create social change through collaboration and creativity. Additionally, Genesis Gives, a new corporate social responsibility initiative, will participate in Tee Off for Youth on Saturday, February 19th. The Tee Off for Youth program provides free transportation, tickets, lunch, apparel, and a curated day of programming to more than 1,500 Los Angeles area youth from underserved communities.
Guests of The Genesis Invitational will be able to easily interact with the full award-winning lineup of Genesis vehicles. This includes the G80 executive sedan, the G70 sport sedan, the GV60 crossover, and the GV70 and GV80 SUVs. In addition, the 2023 Genesis G90 flagship sedan will make its public debut at the tournament with a completely redesigned, elegant look that reflects the bold new direction of the Genesis brand. The model introduces advanced assistance features, along with a variety of new technologies to enhance the driver experience. Vehicle display areas include the Genesis Entrance Pavilion, The Winner’s Circle, the Genesis Skybox, and the Genesis Lounge at the 14th Fairway.
The Genesis Invitational invites guests to celebrate golf traditions in a unique, elevated setting with interactive exhibits that embody the theme of “Make The Game Your Own” by taking traditional elements of golf and blending them together with modern points of view to elevate the guest experience. This includes the Genesis Lounge on the 14th hole. Highlights of tournament amenities and activities include:
The Genesis Lounge
Located at the 14th hole, it is a first-class lounge open to all guests, with an unobstructed, elevated view from tee to green. In addition, Genesis is collaborating with Dryvebox to bring an unconventional, full swing golf simulator within the Genesis Lounge. Utilizing Trackman technology, guests may participate in the Genesis “Closest to the Pin” Challenge or take a few shots with the help and guidance of a PGA Coach. The grand prize includes an all-expense-paid trip to the 2022 President’s Cup.
Product Specialists
To ensure each guest has a high-touch engagement, the Genesis Product Specialist team will be on-course and available for any questions, inquiries, and walkarounds Thursday through Sunday of Tournament week.
Charging Stations and Premium High-Speed Wi-Fi
To keep fans connected onsite, Genesis will provide complimentary mobile charging stations in the Genesis Lounge and free sponsored premium high-speed Wi-Fi throughout the course.
Genesis Courtesy Service
Custom Genesis wrapped shuttles will provide shuttle service for the Main Entrance Concierge Tent to the Genesis Lounge.
Held near Genesis’ U.S. headquarters, the prestigious Genesis Invitational tournament will be broadcast nationally on CBS and the GOLF Channel from February 17 – 20, 2022.
