Hyundai Motor Group is gearing up to redefine luxury in the SUV segment with the highly anticipated launch of its flagship Genesis GV90 in 2026. This model promises to introduce a suite of cutting-edge technologies, placing it squarely in competition with other high-end SUVs such as the Mercedes-Benz GLS and BMW X7. One of the standout features of the GV90 will be its luxurious “coach doors,” a hallmark of super luxury vehicles typically reserved for brands like Rolls-Royce and Ferrari.
Genesis GV90: A New Era of Luxury SUVs
Currently under development with the project name “JG1”, the Genesis GV90 is set to be a game-changer in the luxury SUV market. According to industry sources, the vehicle will incorporate at least five innovative technologies, with the coach doors being the most talked-about feature. These doors, which open toward each other, create a grand, pillarless entrance—offering an unmatched level of luxury and sophistication in the SUV segment.
The GV90’s design and features are not just about aesthetics; they are about elevating the Genesis brand into the upper echelons of luxury vehicles. By incorporating these exclusive technologies, Hyundai aims to solidify its reputation as a luxury automaker, capable of competing with the industry’s most prestigious names.
Pillarless Coach Doors: A First for Mass-Production Vehicles
The GV90 will mark the first time Hyundai incorporates coach doors into a mass-production vehicle. Previously featured in the GV90 concept vehicle, dubbed “NeoLun,” which was unveiled in New York in March 2024, these doors have already captured the imagination of automotive enthusiasts and industry experts alike.
Coach doors are a rarity in the automotive world, featured only in a select few models such as the Rolls-Royce Phantom and Ferrari Purosangue. The challenge with these doors lies in ensuring safety, as traditional B-pillars—crucial for structural integrity during side impacts and rollovers—are absent. To address this, Hyundai has filed patents in South Korea, the United States, and Germany, developing a groundbreaking method to reinforce the front and rear doors and create hinges capable of withstanding external impacts.
A New Definition of Luxury: Swivel Chairs and More
In addition to its revolutionary doors, the GV90 will offer a host of other luxurious features designed to enhance the driving experience. The inclusion of swivel chairs is one such innovation, allowing the front seats to rotate 180 degrees to face rear passengers, creating a lounge-like atmosphere within the vehicle. This feature was first introduced by Hyundai during the 2022 CEO Investor Day as part of the brand’s new “eM” electric vehicle platform, which will debut with the GV90.
Hyundai Transys, the seat supplier for Hyundai Motor Group, is also expected to contribute to the GV90’s luxury credentials with seats that incorporate built-in speakers. This technology will allow each passenger to enjoy a personalized audio experience, further enhancing the vehicle’s appeal as a top-tier luxury SUV.
Last but not least, Genesis will add to its GV90 a new innovative radiant heat heating system showcased a few days ago. Hyundai Motor emphasized that this system can reduce energy consumption by 17% when used alongside traditional air conditioning, making it both an efficient and comfortable solution for winter driving.
Conclusion: A Milestone for Hyundai’s Luxury Ambitions
The Genesis GV90 represents a significant milestone in Hyundai Motor Group’s journey towards becoming a leader in the luxury automotive market. By combining innovative features such as coach doors, swivel chairs, and personalized audio systems with the brand’s commitment to safety and structural integrity, the GV90 is poised to set new standards in the luxury SUV segment.
As the automotive industry looks forward to 2026, the Genesis GV90 is undoubtedly one of the most anticipated releases, promising to bring a new level of luxury, innovation, and sophistication to the market. For Hyundai, it’s not just about competing with the best—it’s about leading the way.
Source: MK
