Hyundai Motor is set to accelerate its electric vehicle ambitions by starting production of the multi-purpose vehicle (MPV) Staria Electric model at its Ulsan Plant in 2025, that will begin with preparations at the Ulsan factory starting from January 2025.
Expansion of Hyundai’s Electric Vehicle Portfolio
The Staria Electric, set to be manufactured on Line 1 of Ulsan Plant 4, is part of Hyundai’s larger strategy to expand its electric vehicle lineup to 21 models by 2030. This effort aligns with the company’s mid-to-long-term goal of achieving annual sales of over 2 million electric vehicles. The transition to producing EVs is also driven by increasingly stringent environmental policies, particularly in Europe, where zero-emission vehicles are becoming a necessity for urban operations.
Staria: A Versatile MPV with Growing Demand
First launched in 2021 as the successor to the Starex, the Staria MPV has been a versatile and highly functional vehicle. It offers various seating configurations for 7 to 11 passengers and includes specialized models such as cargo vans, limousines, ambulances, and wheelchair-accessible vehicles.
The Staria lineup has been met with growing demand:
- In 2022, Hyundai sold 39,780 units of the Staria.
- In 2023, sales reached 37,769 units by November, representing a 4.2% year-over-year increase.
- Annual sales for 2023 are projected to surpass 40,000 units for the first time.
Initially offered in diesel and LPG versions, the Staria lineup was enhanced with a hybrid model introduced in February 2023. The upcoming electric version will further strengthen its appeal in a market increasingly leaning toward sustainable options.
New Palisade Production to Begin
In addition to the Staria EV, Hyundai’s Ulsan Plant will also begin production of the third-generation Palisade in 2025. This model is designed for both domestic and export markets, reflecting Hyundai’s commitment to delivering high-quality vehicles globally. The Palisade, known for its spacious interior and premium features, continues to be a flagship SUV for the brand.
Meeting Global Environmental Standards
The decision to develop and produce the Staria Electric reflects Hyundai’s proactive response to stricter environmental regulations worldwide. With cities in Europe and beyond tightening restrictions on internal combustion engine (ICE) vehicles, the demand for zero-emission options is rising sharply. Hyundai aims to be at the forefront of this transition, ensuring its vehicles meet and exceed these standards.
Driving Toward a Sustainable Future
Hyundai’s investment in electric vehicle production underscores its commitment to sustainability and innovation. By diversifying its EV offerings and expanding production capacity, the company is well-positioned to meet the evolving needs of consumers and global regulatory demands.
As Hyundai gears up for 2025, the introduction of the Staria EV and the third-generation Palisade signals an exciting future for the automaker and its customers worldwide.
News Source: Newsis
