Genesis is poised to make a significant impact in the luxury SUV market with the unveiling of its largest, most opulent, and most expensive electric SUV, the GV90. Set to debut in the second half of this year, the GV90 will showcase the latest technological advancements and premium specifications that Hyundai Motor Group is known for. The top-tier Exclusive trim, featuring Rolls-Royce-style coach doors, could reach up to 200 million KRW (approximately €140,000 or $150,000), making it one of the priciest luxury electric SUVs on the market. This flagship model is generating excitement as it embodies Genesis’ original design philosophy and introduces innovative elements previously unseen in mass-production vehicles.
Coach Doors Inspired by Rolls-Royce
One of the most striking features of the GV90 is its Rolls-Royce-style coach doors. Recent test drives on domestic roads have confirmed the presence of a coach door design without the traditional B-pillar, offering a greater sense of openness and enhanced convenience for passengers. This high-end feature, typically reserved for ultra-luxury models, underlines Genesis’ commitment to elevating its brand status.
Notably, the coach doors will not be standard across all trims. The Exclusive trim will feature this innovative door design, while standard trims will retain a traditional B-pillar structure. This allows consumers to choose the model that best suits their preferences and requirements. With such cutting-edge design elements, the GV90 is set to establish a strong foothold in the global luxury SUV market.
Design Inspired by the Neolun Concept Car
Genesis hinted at the GV90’s design direction with last year’s Neolun concept car. The SUV will feature a curved silhouette and a minimalist aesthetic, inspired by Korea’s traditional moon gate architecture. Spy shots of the production model suggest that premium detailing will be incorporated, further enhancing its competitiveness in the high-end SUV segment.
First Model to Feature Hyundai Motor Group’s New EM Platform
The GV90 will be the first model to adopt Hyundai Motor Group’s cutting-edge EM platform, which replaces the existing E-GMP platform. This new platform promises extended driving range and superior performance, as it has been specifically optimized for high-performance electric vehicles. Beyond its size, the GV90 is expected to deliver an advanced and seamless driving experience, reinforcing its position in the luxury market.
Premium Pricing for a High-End Market
Pricing for the GV90 is expected to position it within the ultra-luxury SUV segment. The base standard model is anticipated to start at approximately 100 million KRW (around €70,000 or $75,000), while the Exclusive trim with coach doors could reach up to 200 million KRW (approximately €140,000 or $150,000). This pricing strategy signals Genesis’ ambition to compete head-to-head with luxury competitors like the Maybach GLS and Bentley Bentayga.
Launch and Production Timeline
Genesis plans to officially unveil the GV90 later this year, with mass production commencing in early 2026 at the Ulsan EV plant. This launch is expected to strengthen the brand’s position in the global luxury SUV market, further solidifying its reputation as a premium automaker.
With its groundbreaking design, state-of-the-art technology, and luxury positioning, the GV90 is set to be a game-changer for Genesis and a formidable contender in the electric luxury SUV segment.
