The flagship sedan of Genesis, the G80, has achieved a monumental milestone, surpassing 500,000 units in cumulative global sales. This remarkable success, confirmed by Hyundai Motor Group on June 22, 2025, comes nearly a decade after Genesis established itself as a standalone luxury brand, underscoring the G80’s pivotal role in its global ascent.
As of last month, the total sales for the Genesis G80 reached 502,632 units, making it the first single model in the brand’s history to cross the half-million mark. This achievement is a testament to the G80’s enduring appeal, design excellence, and its success in challenging the established order of the premium automobile market.
A Journey of Accelerated Growth
The G80’s path to 500,000 sales has been one of rapid acceleration. Launched in July 2016 under the project name DH, the sedan quickly captured the market’s attention.
- 2018: Surpassed 100,000 cumulative sales, just three years after its debut.
- 2020: The launch of the current, critically acclaimed model (RG3) triggered a massive surge in popularity, pushing sales past 200,000 units.
- 2022: Reached the 300,000-unit milestone.
- 2023: Climbed to 400,000 units sold.
- 2025: Officially crossed the 500,000-unit threshold.
This consistent and accelerating growth highlights the model’s increasing significance and consumer trust worldwide.
1st Gen Genesis sedan known as Hyundai Genesis Sedan (BH)
The Origins of a Premium Icon
While the G80 nameplate was introduced in 2016, its roots go back further. The true origin of the brand’s core identity can be traced to the predecessor of the G80, a premium rear-wheel-drive sedan developed under the project name BH.
Launched in 2008, the Genesis BH was the very first vehicle to bear the wing-shaped emblem that symbolizes the brand’s name—derived from ancient Greek for “creation and origin.” The BH quickly built a formidable reputation, earning Hyundai Motor Co. its first-ever “North American Car of the Year” award in 2009, a pivotal moment that proved Hyundai could compete at the highest level of the automotive world.
Redefining the Luxury Landscape
The G80 is more than just a sales leader; it is the vehicle that has propelled Genesis to the top. In its home market, the G80 is considered the national representative sedan, elevating Genesis to become the No. 1 premium automobile brand in South Korea.
Globally, particularly in the competitive U.S. market, the G80’s success has positioned the brand as a serious contender chasing down traditional premium brands such as Cadillac, Volvo, and Lincoln. Its blend of sophisticated design, advanced technology, and compelling value has reshaped consumer expectations for a luxury sedan. As Genesis continues to expand its presence in Europe, the legacy of the G80 serves as a powerful foundation for future growth.
