Northern Gulf Trading Company, the exclusive distributor of Genesis vehicles in Kuwait, has officially announced a strategic partnership with the Ministry of Interior. The ministry’s General Traffic Department has designated the Genesis G90 as its official vehicle for ceremonies and protocol-related functions.
A Symbol of Prestige and Trust
Under the terms of the formal agreement, the Ministry of Interior received a fleet of customized Genesis G90 sedans, tailored to meet strict governmental specifications and the aesthetic standards mandated by the General Traffic Department. This move reflects not only the car’s premium appeal but also the trust that Genesis continues to earn among Kuwait’s most prominent institutions.
This isn’t the first time Genesis has been chosen for official duties in Kuwait. In 2021, the National Assembly of Kuwait selected the G90 as the official vehicle for its members—cementing the model’s status as a reliable and distinguished choice for high-level government use.
Executive Endorsements
Omar Alzubaidi, CEO of Genesis Middle East & Africa, shared his pride in the collaboration:
“We are honored by the Ministry of Interior’s selection of the Genesis G90 for official ceremonial and protocol use in Kuwait. This milestone reflects the growing recognition of Genesis as a trusted luxury mobility partner across the region. The G90 exemplifies our unwavering commitment to safety, innovation and refined design — values that align with the high standards of governmental institutions.”
Raed Turjuman, CEO of Northern Gulf Trading Company, added:
“The adoption of the Genesis G90 as the official vehicle for ceremonies and protocol is a source of immense pride for both our company and our brand. We are fully committed to delivering a premium experience that aligns with this trust and will provide continued support throughout the partnership.”
Turjuman further emphasized the value Genesis brings to the market:
“Genesis has succeeded in meeting the expectations of its clients by offering exceptional models that blend luxury, advanced engineering and innovation. We believe Genesis will continue to make steady progress toward further excellence.”
Genesis G90: Where Design Meets Innovation
As the flagship model in the Genesis lineup, the G90 full-size luxury sedan offers a masterful combination of advanced technology and elegant design. It features a 3.5-liter twin-turbo V6 engine producing up to 375 horsepower, paired with an 8-speed automatic transmission—delivering smooth, confident performance in every drive.
Other standout features include:
- Multi-chamber air suspension system for optimized ride quality
- Rear-wheel steering to enhance maneuverability
- Soft-close doors, virtual space system, and mood curator technology
- A lavish interior finished in premium materials
- Cutting-edge infotainment and safety systems
These innovations align perfectly with the standards expected in official government transport—luxury, comfort, and safety in every detail.
A Milestone in the Kuwaiti Automotive Landscape
This partnership is more than a ceremonial move; it signifies Genesis’ deepening roots in the Kuwaiti luxury market. With ongoing support from Northern Gulf Trading Company and the brand’s dedication to excellence, Genesis is set to continue its ascent as a dominant force in the premium automotive sector in the region.
