Hyundai’s flagship large electric SUV, the IONIQ 9, has recorded impressive sales since its debut in February 2025. Despite concerns over the current EV market slowdown and the model’s premium positioning, Hyundai sold 14,391 units globally between February and August.
Strong Overseas Demand Drives Sales
While the IONIQ 9 achieved 4,745 sales in South Korea, the majority of demand came from overseas markets, particularly the United States, which accounted for 9,646 units. This reflects the American market’s strong preference for large vehicles, giving Hyundai’s flagship electric SUV a competitive edge in the growing electric SUV segment.
Panic Buying Amid Trade Tariff Concerns
Industry analysts note that part of the strong U.S. performance stems from so-called “panic buying” triggered by concerns over price hikes following U.S. tariff policies introduced under the Trump administration. Anticipating potential increases in sticker prices, many consumers rushed to secure their IONIQ 9 early.
A Promising Start for Hyundai’s Largest EV
The IONIQ 9’s early success demonstrates Hyundai’s ability to navigate a challenging EV market, where consumer demand has been fluctuating due to economic pressures and charging infrastructure concerns. By appealing to buyers who prioritize space, design, and technology in a full-size SUV, Hyundai is positioning the IONIQ 9 as a global EV leader in its class.
With sales momentum building overseas and continued interest in the domestic market, the IONIQ 9 is set to play a critical role in Hyundai’s electrification strategy moving forward.
