Hyundai Motor Company today unveiled Concept THREE, its first compact electric vehicle (EV) concept under the IONIQ sub-brand, at IAA Mobility 2025 in Munich. Now you can take a look at the vehicle exposed at the Open Space at IAA Munich.
Alongside the global reveal of Concept THREE, Hyundai is also showcasing its full EV lineup and outlining its European electrification strategy, reinforcing its role as a frontrunner in Europe’s transition to clean energy.
Concept THREE: Hyundai’s First Compact EV Concept
As the first compact EV concept in the IONIQ lineup, Concept THREE represents Hyundai’s move into a new vehicle category, complementing its existing midsize and large EV models.
With urbanization, sustainability regulations, and the growing need for compact mobility solutions driving demand in Europe, Hyundai aims to capture this market with a vehicle that blends advanced electrification, distinctive design, and practicality.
Design Highlights of Hyundai IONIQ Concept THREE
Hyundai’s Art of Steel design philosophy defines Concept THREE, turning the strength and versatility of steel into sculptural beauty. The design language highlights formability, fluid lines, and precision to create an aesthetic that is both powerful and timeless.
Key Features
- Art of Steel Aesthetic – Flowing volumes and precise lines celebrate the flexibility of steel, creating a sculptural yet elegant profile.
- Aero Hatch Profile – Aerodynamic roofline with a vertical tailgate for urban versatility and efficiency.
- Parametric Pixel Lighting – Expressive pixel lights at the front and rear form a gradient pattern that adds rhythm and depth.
- Material-Driven Design – An anodized-effect finish paired with lemon-tinted glass and wheels creates vibrant contrasts.
- Interior Furnished Space – Soft volumes and user-focused layouts generate a warm, calming cabin environment.
- Customizable Experience – Modular “Bring Your Own Lifestyle (BYOL)” widgets allow drivers to personalize their journeys.
- Mr. Pix Character – Playful storytelling and hidden surprises connect users emotionally with the car.
- Sustainability Materials – Use of ocean waste textiles and lightweight aluminum foam reflects Hyundai’s eco-friendly approach.
