On behalf of Hyundai’s 2025 CEO Investor Day, Genesis luxury brand unveiled bold 2030 strategy with 350,000 annual sales target, all-new EVs, Magma Racing debut, and ultra-bespoke luxury vehicles.
Genesis at 10: A Rising Luxury Powerhouse
In less than a decade, Genesis has achieved what few luxury brands could dream of:
- 1 million cumulative sales in under 8 years.
- Consistent double-digit profit margins.
- Presence in 20+ global markets, including the U.S., Europe, and the Middle East.
As Genesis celebrates its 10th anniversary, it looks ahead to a bold new era of electrification, racing, and ultra-luxury positioning.
Electrification Across the Entire Lineup
By 2030, Genesis will offer EREV, hybrid, and full battery-electric powertrains across its entire vehicle lineup.
Highlights include:
- Flagship luxury SUVs like the X Gran Equator and Neolun Concept, blending premium design with next-gen tech.
- Expansion into EREVs (Extended Range EVs), offering long-distance capability with EV performance.
- Integration of Software-Defined Vehicle (SDV) intelligence via Hyundai Motor Group’s CODA architecture.
This ensures Genesis maintains its hallmark agility and premium driving feel, while adapting to the electrified future.
Bespoke & Halo Models: Redefining Luxury
Genesis isn’t just electrifying — it’s elevating its brand image through exclusive, emotional halo models.
- X Gran Coupe Concept – a striking flagship showcasing the brand’s design identity.
- Magma Halo & Ultra-Bespoke Vehicles – exclusive models catering to elite clientele, setting Genesis apart from mass-market EV makers.
These bespoke offerings are part of Genesis’ strategy to position itself alongside top-tier European luxury brands.
Magma Racing: Taking Performance to the Track
Genesis is making a bold entrance into motorsport with Genesis Magma Racing, bringing performance tech from the track into its consumer lineup.
- 2026: Debut in the FIA World Endurance Championship (WEC).
- 2027: Entry into the IMSA SportsCar Championship in the U.S.
Racing innovations will filter down into production models, enhancing performance, durability, and driving engagement.
Expanding Global Presence
Genesis aims to achieve 350,000 annual sales by 2030, with expansion strategies including:
- Strengthening its footprint in the United States, Europe, and the Middle East.
- Entering up to 20 European markets with localized models.
- Scaling U.S.-based production, ensuring supply meets growing demand.
- Expanding presence in China and emerging markets, tapping into luxury growth opportunities.
The Future of Genesis
With a combination of premium electrification, bespoke luxury vehicles, motorsport involvement, and cutting-edge SDV technology, Genesis is shaping itself into a global luxury powerhouse.
By 2030, Genesis won’t just compete with traditional European marques — it will stand as a leader in luxury EV innovation, with unique design, performance credibility, and an expanding global footprint.
