Genesis, Hyundai Motor’s luxury brand, has announced its next-generation platform, which will underpin its future lineup of EVs, hybrids, and extended-range vehicles (EREVs) by 2028. The platform is a critical part of Genesis’ 2030 roadmap, ensuring the brand continues to deliver luxury performance, innovation, and global growth.
Multi-Energy Powertrain Support
Unlike single-focus platforms, the new Genesis architecture unveiled at 2025 CEO Investor Day is designed to support multiple powertrains seamlessly:
- Battery Electric Vehicles (BEVs): Full-electric models that build on company’s growing EV portfolio.
- Hybrid Electric Vehicles (HEVs): Combining performance and efficiency for premium buyers who want both.
- Extended Range EVs (EREVs): Offering 600+ miles (960 km) of driving range with EV-like performance.
This flexibility ensures the brand can adapt to different regional demands and regulatory environments, while keeping its entire lineup electrified by the end of the decade.
Software-Defined Vehicle (SDV) Intelligence
The platform is fully integrated with Hyundai Motor Group’s CODA architecture, enabling Software-Defined Vehicle intelligence across all models.
Key SDV Capabilities:
- Continuous Over-the-Air (OTA) Updates: Keeping vehicles always up to date.
- Customizable Driving Experiences: Personalization of performance and comfort settings.
- Enhanced Safety Systems: AI-driven monitoring and predictive diagnostics.
By combining hardware and software seamlessly, Genesis ensures a future-proof luxury experience for its customers.
Preserving Genesis Driving DNA
Even as the brand moves toward electrification and intelligent platforms, Genesis emphasized that its luxury driving DNA remains unchanged. The platform has been engineered to:
- Deliver solid, agile handling across all powertrain types.
- Support luxury ride quality, balancing comfort with performance.
- Integrate cutting-edge chassis and suspension systems tuned for premium driving dynamics.
This ensures that every Genesis, whether EV, hybrid, or EREV, maintains the refined, driver-focused character the brand is known for.
Luxury Growth Backed by Innovation
The new platform is part of Genesis’ broader growth strategy, which includes:
- Reaching 350,000 annual sales by 2030.
- Expanding into 20 European markets.
- Launching ultra-bespoke halo models alongside core SUVs and sedans.
- Introducing Genesis Magma Racing, linking motorsport innovation to road cars.
The platform provides the technical foundation for this expansion, ensuring scalability and consistency across global markets.
Conclusion
Genesis’ next-generation platform is more than just an engineering shift — it’s a strategic cornerstone for the brand’s transformation into a leading global luxury automaker. By combining multi-energy flexibility, SDV intelligence, and luxury performance DNA, Genesis is preparing its lineup for the demands of 2030 and beyond.
With this platform, Genesis is not just following the luxury EV trend — it’s setting a new standard for intelligent, electrified, and luxurious mobility.
