Hyundai has officially revealed the first teaser sketches of its upcoming CRATER Concept, an extreme off-road show vehicle set to make its global debut at AutoMobility LA 2025. The unveiling will take place during a press conference on November 20 at 9:45 a.m. PT in Los Angeles, marking one of the most anticipated concept reveals of this year’s automotive showcase.
Global Debut at AutoMobility LA 2025
The CRATER Concept will take center stage during AutoMobility LA 2025 media days and remain on display throughout the Los Angeles Auto Show from November 21 through November 30. Hyundai will livestream the global debut, giving enthusiasts around the world a chance to witness the reveal in real time beginning at 9:45 a.m. PT. The livestream offers a first look at Hyundai’s bold new direction for off-road design and capability.
First Look: Teaser Sketch Highlights Design Direction
Hyundai released the initial teaser sketch today, offering an early glimpse at the rugged aesthetic of the CRATER Concept. The design emphasizes durability, capability, and a fearless approach to exploration. With its compact off-road SUV proportions, the concept aims to capture the essence of extreme environments and the spirit of outdoor adventure.
Created in California, Inspired by Extreme Terrain
The CRATER Concept was developed at the Hyundai America Technical Center (HATCI) in Irvine, California. The design team drew inspiration from some of the world’s toughest landscapes, crafting a show vehicle that embodies strength, resilience, and functional purpose. This concept also serves as a design exploration that amplifies the character found in Hyundai’s growing lineup of XRT production vehicles.
Hyundai’s XRT family currently includes the IONIQ 5 XRT, SANTA CRUZ XRT, and the newest addition, the PALISADE XRT PRO. The CRATER Concept continues this trajectory, pushing the boundary of what Hyundai’s adventure-focused design language can achieve.
A Glimpse Into Hyundai’s Off-Road Future
The CRATER Concept not only previews a potential future addition to Hyundai’s off-road lineup but also reinforces the brand’s commitment to expanding its portfolio of purpose-built vehicles. While the concept remains a design exploration, its vision of capability and toughness aligns closely with consumer interest in adventure-ready SUVs and lifestyle vehicles.
Hyundai’s showcase at AutoMobility LA 2025 will be a significant moment for off-road and design enthusiasts, industry watchers, and fans of the brand’s rapidly evolving XRT identity. As the reveal approaches, anticipation continues to build for what Hyundai describes as a bold new chapter in its off-road journey.
