Hyundai Motor America closed 2025 on a historic high, delivering its fifth consecutive year of record annual retail sales and securing its third straight year of record total sales. Strong demand across SUVs, hybrids, and electrified vehicles helped Hyundai post its best-ever December sales performance, reinforcing the brand’s growing momentum in the U.S. market.
Hyundai Achieves Best-Ever December Sales in 2025
Hyundai reported total December 2025 sales of 78,930 units, representing a 1% year-over-year increase compared to December 2024. This result marks the highest December sales total in Hyundai Motor America’s history.
According to Randy Parker, President and CEO of Hyundai Motor North America, the company’s sustained success reflects both dealer commitment and consumer trust.
“Hyundai closed 2025 on a high note, achieving our fifth straight year of record retail sales, what we called our ‘5 for 5 in 2025’ mission, along with delivering best-ever December totals and retail sales,” said Parker. “Our diverse lineup, spanning advanced electrified vehicles and award-winning SUVs, continues to set the standard for innovation, efficiency, and value.”
December 2025 Sales Highlights: Hybrids and SUVs Lead Growth
Hyundai’s hybrid vehicle lineup delivered exceptional performance in December, with total hybrid sales surging 71% year-over-year, setting a new all-time monthly record. Key hybrid models driving this growth included:
- Hyundai Elantra Hybrid
- Hyundai Sonata Hybrid
- Hyundai Santa Fe Hybrid
- Hyundai Tucson Hybrid
- Hyundai Palisade Hybrid
Hyundai’s core SUV lineup also remained a major growth driver. Combined sales of the Tucson, Santa Fe, and Palisade rose sharply, with:
- Retail SUV sales up 8%
- Total SUV sales up 10%
The all-new Hyundai Palisade further strengthened Hyundai’s market position, earning multiple industry awards during the month.
Q4 2025 Performance Shows Strong Momentum
Although Hyundai experienced a modest 1% decline in total Q4 sales, the company demonstrated resilience and sustained demand across key nameplates.
- Santa Fe, Tucson, and Palisade each recorded all-time Q4 sales records
- Hybrid vehicle sales rose 52% quarter-over-quarter, highlighting strong consumer interest in fuel-efficient electrified powertrains
This performance underscores Hyundai’s strategic focus on hybrid and electrified vehicles as market demand continues to shift.
Hyundai 2025 Year-End Sales Set New Records
For the full year, Hyundai achieved its best annual retail sales total ever for the fifth consecutive year.
- Retail sales: 772,712 vehicles
- Total sales: 901,686 vehicles (third straight annual record)
Several Hyundai models posted all-time annual sales records, including:
- Elantra
- Tucson
- Santa Fe
- Palisade
- IONIQ 5
- Venue
Electrified vehicles played a major role in Hyundai’s success, accounting for 30% of total retail sales in 2025. Year-over-year growth included:
- Hybrid sales up 36%
- Electric vehicle sales up 7%
Hyundai December, Q4, and Full-Year Sales Summary
| Period | Sales | Year-Over-Year Change |
|---|---|---|
| December 2025 | 78,930 | +1% |
| Q4 2025 | 223,337 | -1% |
| 2025 Total | 901,686 | +8% |
Looking Ahead to 2026
With record-breaking performance across retail, total, and electrified vehicle sales, Hyundai enters 2026 with strong momentum. Continued expansion of its hybrid and EV lineup, combined with award-winning SUVs, positions the brand for further growth in the evolving U.S. automotive market.
Hyundai has confirmed plans to introduce new products and advanced technologies in 2026, building on a year that firmly established the company as one of the fastest-growing and most diversified automakers in North America.
