The all-new 2026 Hyundai Palisade has been officially named the 2026 North American Utility Vehicle of the Year, one of the most prestigious honors in the automotive industry. The award is presented by the North American Car, Utility and Truck of the Year (NACTOY) organization, whose jury is comprised of 50 highly respected professional automotive journalists representing all forms of media across North America.
This coveted recognition highlights the Palisade as the benchmark utility vehicle for 2026, reinforcing Hyundai’s growing leadership in the three-row SUV segment.
Why the NACTOY Award Matters
Founded in 1994, the NACTOY Awards are the longest-running new-vehicle awards program not tied to any single publication, website, radio, or television outlet. The independence of the jurors, combined with their rigorous real-world evaluation processes, makes a NACTOY win one of the most respected achievements in the global automotive market.
Hyundai Leadership Reacts to the 2026 Palisade Win
José Muñoz, president and CEO of Hyundai Motor Company, emphasized the significance of the achievement:
“Palisade represents everything we strive to deliver at Hyundai—beautiful design, advanced technology, exceptional safety, and real value for families. To be recognized by 50 of North America’s most respected automotive journalists as the best utility vehicle of the year is a tremendous honor.”
Muñoz also credited Hyundai’s global product teams, U.S. dealer network, and the NACTOY jury for making the milestone possible.
Bigger, Smarter, and More Capable: What’s New for 2026
According to Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America, the 2026 Hyundai Palisade was engineered to raise the bar in every key area:
- Larger and more commanding proportions
- Premium exterior and interior design upgrades
- Full-featured seating across all three rows
- Advanced comfort, connectivity, and safety technologies
Boyle noted that the Palisade continues to prioritize family-oriented convenience while expanding its appeal to a broader range of customers.
Expanded Powertrain and Trim Lineup
Hyundai has significantly broadened the Palisade lineup for 2026, making it one of the most versatile three-row SUVs in its class.
Powertrain Options
- Next-generation hybrid powertrain, offering improved efficiency and performance
- Naturally aspirated V6 engine, delivering smooth, confident power
New Trim Highlights
- XRT PRO: Hyundai’s first-ever XRT PRO trim, designed for buyers seeking enhanced off-road capability and adventure-ready features
This expanded lineup allows the Palisade to meet the diverse needs of modern families, commuters, and outdoor enthusiasts alike.
Record-Breaking Sales Momentum
The Hyundai Palisade is entering 2026 with exceptional momentum. In 2025, the model achieved its best sales year ever, including:
- 17 percent increase in U.S. retail sales
- 13 percent increase in total U.S. sales
The addition of the hybrid variant and the XRT PRO model has further strengthened Palisade’s position in the highly competitive midsize SUV market.
Industry Praise from NACTOY Leadership
Jeff Gilbert, president of NACTOY, summarized the Palisade’s appeal succinctly:
“The Hyundai Palisade defines the family vehicle for the 21st century. It’s spacious, fun to drive and has a lot of technology.”
Conclusion: A New Benchmark for Family SUVs
With its 2026 North American Utility Vehicle of the Year title, the Hyundai Palisade cements its reputation as one of the most complete and forward-thinking three-row SUVs available today. From premium design and advanced technology to multiple powertrain choices and class-leading safety, the 2026 Palisade sets a new standard for what families can expect from a modern utility vehicle.
