Recent spy shots captured by our colleagues at SH Proshots revealed the highly anticipated Genesis GV90 undergoing rigorous winter testing in the Arctic Circle. As the brand’s upcoming flagship, the GV90 not only withstands the sub-zero temperatures but also showcases advanced features such as automatic power side steps, signaling its intent to dominate the ultra-luxury SUV market.
Arctic Testing: Genesis Pushes the Limits
Spotted near the Hyundai Mobis testing facility in Northern Europe, the GV90 prototype was seen navigating deep snow and icy roads. These “cold weather trials” are essential for electric vehicles, as they test:
- Battery Thermal Management: Ensuring the 800V architecture maintains efficiency in extreme cold.
- All-Wheel Drive Calibration: Tuning the dual-motor setup for maximum traction on low-grip surfaces.
- Air Suspension Performance: Testing the durability of the multi-chamber air bags in freezing conditions.
One viral moment from the testing saw a prototype getting momentarily stuck in a snowbank, giving photographers an unprecedented up-close look at the undercarriage and the Michelin X-Ice Snowy SUV tires (285/45 R22) designed specifically for these conditions.
The Showstopper: Automatic Power Side Steps
Perhaps the most exciting detail revealed in the latest spy footage is the presence of automatic side steps.
Unlike the fixed steps seen on some rugged SUVs, these power-deployable boards tuck away seamlessly into the rocker panels when the doors are closed, preserving the GV90’s aerodynamic profile—a crucial factor for maximizing EV range. When the vehicle is unlocked or a door is opened, they glide out to provide a stable platform for entry.
This feature highlights the GV90’s role as a “land yacht,” prioritizing effortless ingress and egress for passengers, much like its rivals from Rolls-Royce and Maybach.
Key Specs: What We Know So Far
The GV90 is expected to be the first model built on Hyundai Motor Group’s next-generation eM platform, which promises significant improvements over the current E-GMP architecture.
| Feature | Details (Estimated) |
| Platform | New eM Platform (800V Architecture) |
| Battery Size | 113 kWh |
| Estimated Range | 300 – 400+ miles |
| Seating | Ultra-luxury 4-seat or 6-seat configurations |
| Chassis Tech | Rear-wheel steering & Multi-chamber air suspension |
| Release Date | Expected mid-2026 |
Design Inspired by the Neolun Concept
While the prototype remains heavily camouflaged, it clearly draws inspiration from the Genesis Neolun Concept.
- The Silhouette: A massive, imposing boxy frame that measures over 5 meters in length.
- Two-Line Lighting: The signature Genesis LED strips wrap further around the front fenders than ever before.
- Interior Luxury: Inside, spy shots have caught glimpses of a massive pillar-to-pillar infotainment display and high-end materials like purple silk and Nappa leather.
Note: While the Neolun Concept featured “coach doors” (suicide doors), the Arctic prototypes appear to have a standard B-pillar and traditional door hinges for production.
Price and Market Rivalry
The Genesis GV90 is expected to carry a starting MSRP between $100,000 and $120,000, positioning it squarely against the Mercedes-Benz EQS SUV, BMW iX, and the Cadillac Escalade IQ.
By combining the “Son-nim” (honored guest) hospitality philosophy with cutting-edge tech like automatic side steps and rear-wheel steering, Genesis is making a bold play for the pinnacle of the EV market.
