Genesis has officially begun sales of the 2027 GV60 and 2027 GV70 Electrified models as of Thursday, the 19th. These annual updates focus on strengthening customer convenience, safety, and providing more flexible configuration options for luxury EV buyers.
2027 Genesis GV60: High-Tech Safety at the Same Great Price
The 2027 GV60 stands out by freezing its base price while significantly upgrading standard safety features. Key updates include:
- Pedal Misapplication Ability Aid (PMAA): Now a standard feature, this system detects obstacles within 1.5 meters during standstill or low-speed driving. If the accelerator is depressed 100%, the vehicle automatically limits torque and intervenes with braking to prevent potential collisions.
- Restructured Options: To give customers more control, the previous “Convenience Package”—which combined front and rear seat options—has been split. A new “2nd Row Comfort Package” is now available separately, allowing buyers to customize the rear cabin based on their specific needs.
Pricing: The 2027 GV60 starts at KRW 64.9 million (after eco-friendly vehicle tax benefits and 3.5% individual consumption tax). $48,150 USD or $44,520 EUR.
2027 Genesis GV70 Electrified: Premium Comfort and New Aesthetics
The GV70 Electrified continues to solidify its position as a premier mid-size luxury electric SUV by adding high-demand convenience features and fresh design elements.
- Standard Luxury Seats: The Ergo Motion Driver’s Seat, highly favored for reducing fatigue during long drives, is now standard.
- Upgraded Built-in Cam: The recording duration for the integrated dashcam has been massively extended from approximately 20 hours to 120 hours.
- New Colors: A sophisticated Ocean Wave Blue / Havana Brown interior and a dynamic Troms Green exterior color have been added to the lineup.
- Optimized Packages:
- The Convenience Package has been streamlined by removing less-frequently used features to improve price accessibility.
- A new Popular Package II combines top-tier tech like Driving Assistance II, 2nd Row Comfort, and Built-in Cam.
- The newly established Prestige Package bundles the highest-end specifications for maximum customer satisfaction and value.
Pricing: The 2027 GV70 Electrified starts at KRW 75.8 million (after eco-friendly vehicle tax benefits). $56,240 USD or $51,995 EUR.
Exclusive Event: Experience the “Genesis Way” of Electric Driving
To celebrate the launch, Genesis is hosting a special test-drive review event. Customers who experience a Genesis EV—either through their own vehicle or a scheduled test drive—can participate by sharing their experience on Instagram, YouTube, or personal blogs.
- How to Enter: Post a review with photos or video using the hashtag #전기차도제네시스답게 (Genesis Even for EVs) and apply via the official Genesis website.
- Prizes: Winners will be selected to receive a stay at the Nostalgia Hidden Jae Hanok Hotel in Bukchon or a custom-engraved Bang & Olufsen Beosound Explore speaker.
“Genesis EVs have consistently received praise for their dynamic performance paired with a smooth, quiet, and premium interior,” a Genesis representative stated. “We designed this event to encourage more customers to discover the unique luxury of our electric lineup.”
