Kia Corporation is set to make a significant impact at Milan Design Week 2026 with the showcase of the Vision Meta Turismo in two parallel exhibitions titled “Resonance of Opposites.” This showcase marks a pivotal chapter in Kia’s evolution as a global design leader, offering a deep dive into the creative processes and future-forward thinking that define the brand.
Rooted in the celebrated “Opposites United” design philosophy, these installations take visitors on a conceptual journey from internal reflection to real-world expression. The exhibitions illustrate how abstract ideas are transformed into the tangible design results seen on the road today.
Two Immersive Experiences: Reflection and Projection
The “Resonance of Opposites” is split across two iconic Milanese venues, each representing a different stage of the creative journey.
1. Journey of Reflection (Museo della Permanente)
Located at the Museo della Permanente, this exhibition invites visitors into the “inner world” of Kia Design. Through a series of immersive and interpretative spaces, the installation reveals the creative mindset and core philosophies that shape Kia’s visual identity.
- Dates: April 20 – 26, 2026
- Hours: 10:00 AM – 7:00 PM (CEST)
- Special Events: In the afternoons, the venue will host live talks and performances inspired by the cultural themes explored in the exhibit.
2. Journey of Projection (Salone dei Tessuti)
At the Salone dei Tessuti, the abstract becomes physical. This exhibition showcases how the “Opposites United” philosophy materializes into form. Highlights include a curated selection of six concept vehicles, featuring the world debut of the Kia Vision Meta Turismo.
- Dates: April 22 – 26, 2026
- Hours: April 22 (12:00 PM – 7:00 PM); April 23–26 (10:00 AM – 7:00 PM)
Kia’s Growing Cultural Legacy
This marks Kia’s fourth consecutive year participating in Milan Design Week, reinforcing the brand’s commitment to the global cultural dialogue. By exploring the tension between contrasting elements, Kia continues to push the boundaries of innovation and creativity.
Whether you are a design professional or an automotive enthusiast, the “Resonance of Opposites” offers a unique window into the future of mobility.
