Kia Confirms Interest in Mexico For New Assembly Plant
Kia has confirmed that it’s considering putting its next overseas assembly plant in Mexico. A statement from the company last week was its first official acknowledgement that it’s interested in a Mexican assembly plant, following several unconfirmed news reports about...
Kia Soul Reaches 500,000 Sales Mark in the United States
Sales of Kia’s Soul have exceeded 500,000 in the U.S., just over five years after its release there. About 510,000 units were sold between February 2009 and June, the automaker said on Thursday. [ads id=”0″...
All-New Carnival Sold More Than 17,000 Units in Just One and a Half Month
The All-New Carnival was sold more than 17,000 units in just one and a half month after being released, an unprecedented pace in the history of minivans. A Kia Motors official said, “The All-New Carnival is enjoying a huge popularity as a family minivan.” [ads...
Kia introduces ‘sonic branding’ for enhanced emotional interaction with customers
Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand – a sonic signature titled ‘The Rise of Surprise’. This tune is the auto industry’s first ever fully integrated brand signature sound applied to...
