Hyundai IONIQ 3 Strips Camouflage During Arctic Circle Winter Testing
The upcoming Hyundai IONIQ 3 has been spotted again, thanks to our colleagues at SB-Medien, this time undergoing rigorous ultra-low temperature testing in the grueling conditions of the Arctic Circle. These latest spy shots are the most revealing yet, showing the...
Is the ‘HE1’ Hyundai’s IONIQ 1? New Ultra-Affordable Electric SUV Spotted in India
The emergence of the HE1i (“i” stands for Indian model) prototype, potentially the IONIQ 1 or 2, spotted thanks to our colleagues at TeamBHP isn’t just a win for the Indian market—it could be a strategic masterstroke for Hyundai’s global...
Why the Hyundai Santa Fe “Bone-tafe” Design Failed to Stop the Kia Sorento’s Market Dominance
The long-standing rivalry between Korea’s favorite “twin” SUVs has taken a dramatic turn. While the Kia Sorento solidified its place as the No. 1 best-selling vehicle in South Korea for 2025, the Hyundai Santa Fe has experienced a historic slump, tumbling...
Hyundai N Brand Expansion: 100K Sales Goal and “3 or 4 New Models” by 2030
Hyundai N is no longer just a player in the performance market; it’s aiming to become a dominant force. Following a series of strategic announcements, the Korean automaker has confirmed a massive expansion of its N performance sub-brand, targeting 100,000 global sales...