Kia Opens “Siheung Flagship Store”: A Future Mobility Hub Rooted in History
Kia has officially announced the opening of the Kia Siheung Flagship Store, a massive one-stop complex designed to redefine the customer journey. Located at 20 Siheung-daero 51-gil, Geumcheon-gu, Seoul, this new landmark offers everything from vehicle viewing and...
Genesis Now Has 84 Dedicated Retail Facilities in the U.S.
Genesis has announced the establishment of nine new standalone facilities throughout the United States, bringing the total number of dedicated locations nationwide to 84. “At Genesis, we treat everyone as our ‘Son-nim,’ or honored guests, and that philosophy comes to...
Exclusive: Hyundai’s 10-Year Warranty to Disrupt Europe
For years, Hyundai’s “5-Year Unlimited Mileage Warranty” was the benchmark for value in Europe. However, as the market shifts toward long-term EV ownership and economic caution, our sources suggest Hyundai will soon debut a 10-year warranty, with mileage...
Hyundai’s European Offensive: New Bayon, i20, Kona, Tucson and IONIQ 3 Confirm Our Predictions
It’s always satisfying when the industry caught up to the “inside track.” For months, we’ve been signaling a massive product shift within Hyundai’s European strategy, and the latest official updates have confirmed exactly what we advanced. Hyundai is not...