The Naming Story of the Hyundai Elantra: From “Avante” in Korea to “Lantra” in Europe
Since its global debut in 1990, the Hyundai Elantra has been one of the brand’s most successful nameplates, symbolizing Hyundai’s shift from a value-oriented automaker to a serious global contender. Known for its balance of affordability, efficiency, and design...
Kia Teases All-New 2027 Telluride Ahead of Global Debut at the Los Angeles Auto Show
Kia has revealed the first teaser images of the all-new 2027 Telluride SUV ahead of its global debut at the 2025 Los Angeles Auto Show. Discover what the bold second-generation Telluride promises in design, performance, and innovation. A Bold New Chapter for Kia’s...
Luc Donckerlwolke Talks About How Genesis Magma Will Redefine High-Performance Luxury
When Luke Donckerwolke, Chief Creative Officer and President of Genesis, speaks about the brand’s Magma high-performance program, his eyes reflect unrestrained passion. Magma isn’t a mere sub-brand—it’s a philosophy and bold vision that encapsulates the brand’s next...
Hyundai Motorsport Dominates at Inje Speedium as Azcona and Buchan Deliver Home Victories
Hyundai Motorsport Customer Racing celebrated an unforgettable homecoming as the Kumho FIA TCR World Tour made its debut at the Inje Speedium in South Korea. The weekend brought double delight for Hyundai fans, with Josh Buchan and Mikel Azcona securing commanding...