New developments continue to emerge around the highly anticipated Genesis GV90, and we now have the very first spy photos thanks to our colleagues at SH Proshots, revealing a prototype of the brand’s upcoming flagship SUV testing in the wild. These images give us our clearest look yet at what could become one of the most advanced and luxurious electric SUVs on the market—complete with a pillarless coach door system that’s unlike anything Genesis has ever produced.
A Glimpse at the Future of Genesis Design
The captured prototype shows that Genesis is pushing the boundaries of automotive design and innovation. Despite heavy camouflage, the GV90’s sleek, elongated silhouette and flush-fitting doors hint at a pillarless construction, setting the stage for one of the most daring SUV designs in the premium segment.
Recent U.S. patent filings support these visual clues. Genesis has registered a new patent detailing an advanced door sealing structure engineered specifically for vehicles without a traditional B-pillar—further confirming the GV90’s innovative approach.
Innovation in Door Design: The Next Level of Luxury
According to the newly published patent, Genesis has developed a multi-layer door sealing system designed to deliver airtight integrity, exceptional noise insulation, and premium weather protection. The patent outlines a sophisticated arrangement that includes:
- A first door hinge-connected to the vehicle body.
- A second, rear-hinged door that connects to the first door and mounts to the vehicle frame.
- A door outer parting seal positioned adjacent to the outer surface of the first door.
- A weather strip on the first door that contacts the front edge of the second door for extra insulation.
- An inner parting seal on the second door that provides the deepest layer of protection.
This advanced configuration ensures that the Genesis GV90’s pillarless, rear-hinged doors deliver the same structural integrity, quietness, and aerodynamic efficiency as conventional designs—without compromising luxury or performance.
The Technology Behind the Transformation
This latest patent complements two previously uncovered Genesis filings:
“CINCHING DEVICE FOR DOOR LATCHES IN VEHICLE” and “DOOR LATCH DEVICE FOR VEHICLES.”
These patents describe the intricate mechanical systems responsible for the GV90’s coach-style doors:
- Cinching Device: Utilizes a cinching actuator and lead screw mechanism for smooth, secure door closure. A spring structure compensates for variations in latch motion, ensuring flawless sealing and alignment—critical for a pillarless design.
- Door Latch Device: Incorporates a pop-up guide and locking unit for precise positioning and stability, along with a door-sag prevention bracket to support the long, rear-hinged doors over time.
Together with the new sealing patent, these innovations highlight Genesis’s deep commitment to engineering excellence and practicality in ultra-luxury design.
Why the GV90 Matters
With its pillarless coach doors, Genesis is stepping into territory traditionally dominated by brands like Rolls-Royce. This move positions the GV90 as a true statement of intent—an electric luxury SUV designed to elevate the brand’s image to global prestige.
Combining advanced electrification technology, luxury craftsmanship, and innovative engineering, the Genesis GV90 aims to redefine what a flagship SUV can be. The meticulous attention to door design and sealing systems reflects the brand’s dedication to comfort, convenience, and refinement at the highest level.
The Road Ahead
As development continues, the Genesis GV90 is shaping up to be a technological and design milestone for the Korean luxury brand. The spy photos of the prototype and the series of detailed patents together provide a compelling preview of what’s to come—a groundbreaking SUV that doesn’t just follow trends but sets new standards for pillarless luxury and engineering sophistication.
