Hyundai Motor Group may be preparing a groundbreaking innovation for its upcoming flagship luxury SUV, the Genesis GV90. According to a newly published U.S. Patent, the automaker has developed a rollable OLED display system designed specifically for vehicles — a technology that could make its debut in Genesis’ all-electric flagship.
Rollable OLED Technology for Vehicles
The patent describes a rollable display device housed within a compact enclosure inside the vehicle. At the heart of the system is a roller mechanism, which allows the screen to extend or retract depending on use. Unlike conventional fixed displays, this system can neatly hide the screen when not in use and roll it out when required.
The display panel itself consists of two main components:
- Screen Part: Receives external output signals and delivers navigation, entertainment, and vehicle information.
- Support Part: Positioned behind the screen, this structure ensures stability in both horizontal and vertical directions, preventing flex or distortion during use.
In essence, the setup combines flexibility with durability, solving one of the biggest challenges of implementing rollable displays in moving vehicles.
Patent details of the rollable system
Why the Genesis GV90 Could Be the First
The Genesis GV90, expected to launch as the brand’s largest and most advanced all-electric SUV, would be a fitting debut model for such high-tech innovation. Positioned above the GV80, the GV90 is anticipated to rival ultra-luxury EV SUVs like the Mercedes-Benz EQS SUV and BMW iX.
Introducing a rollable OLED screen would align with Genesis’ mission of blending cutting-edge technology with minimalist luxury interiors. The retractable nature of the display could also allow for a cleaner cabin design, giving passengers the flexibility of immersive infotainment or a decluttered, serene environment.
The Future of In-Car Displays
Automakers have been experimenting with larger curved and panoramic OLED displays, but a rollable screen would represent a leap forward in both design and functionality. For luxury EV buyers, the technology could offer:
- On-demand screen use for navigation, entertainment, or productivity.
- Enhanced cabin aesthetics with seamless integration.
- Space-saving solutions in vehicles with flexible seating layouts.
While Hyundai has not officially confirmed the GV90’s display technology, the patent filing strongly suggests that rollable OLED innovation is more than a concept — it’s a feature we may soon see in production.
