As anticipation builds for the official debut of the Genesis GV90, expected around June 2026, new information continues to surface revealing the groundbreaking technologies that may define the brand’s first full-size electric flagship SUV. The latest discovery is a newly filed U.S. patent from Hyundai and LG, describing an advanced rollable in-car display that could become one of the GV90’s signature interior features.
Combined with recent spy footage showing a prototype cabin heavily inspired by the Neolun Concept, the patent reinforces Genesis’s ambition to deliver a next-generation luxury EV that sets new standards in design, technology, and user experience.
A Rollable Screen Designed for Versatility and Safety
The Hyundai–LG patent outlines a flexible, rollable OLED display engineered specifically for automotive use. The system is built around two display configurations that change automatically depending on driving conditions.
Driving Mode: 50 Percent Display Visibility
During driving, the rollable screen remains partially deployed—about half of its total height.
This reduced format minimizes visual distraction while keeping essential functions accessible to the driver and front passenger. Navigation, climate controls, and media information can be displayed in a slim, efficient interface that supports safe driving.
Parked or Charging Mode: Full Expanded Display
When the vehicle is stopped, parked, or charging, the rollable screen can extend to its full size, effectively doubling its visible area.
In this mode, the display transforms into a cinematic, wide-format screen ideal for:
- Streaming movies
- Watching TV content
- Browsing full-screen media
- Viewing digital art
- Using productivity or split-screen apps
This dual-function approach ensures the GV90 can offer both a driver-friendly interface and a lounge-like entertainment experience that takes advantage of EV downtime.
How the Rollable Display Works
According to the patent, the mechanism supporting the display includes:
- A flexible OLED screen designed to curve around a roller
- A motorized tension-control system to ensure smooth extension and retraction
- A reinforced upper edge to maintain rigidity when fully deployed
- Adaptive UI software that reorganizes layout depending on screen height
The system is designed to be quiet, durable, and visually seamless—attributes essential for a luxury EV interior.
A Strong Fit for the GV90’s Future Interior Design
Although the GV90 has not yet been unveiled, early prototypes give a clear sense of a cabin inspired by the Neolun concept. Spy shots reveal:
- A minimalist steering wheel
- A streamlined, floating-style center console
- A wide, thin central display area likely engineered to support rollable tech
- Ultra-clean surfaces that prioritize openness and simplicity
A rollable display fits naturally into this design philosophy. It allows Genesis to maintain a refined, clutter-free dashboard while offering a transformative digital experience when desired.
How This Patent Complements the GV90’s Other Known Innovations
The rollable screen patent adds to an already impressive list of innovations linked to the GV90’s development:
- A pillarless coach-door system, supported by new multi-layer sealing patents
- High-strength latching, cinching, and door-sag prevention mechanisms
- A quiet, rigid structure engineered for premium ride comfort
- Advanced EV architecture being prepared for Genesis’s top-of-the-line SUV
The combination of pillarless doors and a rollable premium display suggests that Genesis is preparing to launch not just another electric SUV, but a true technology flagship.
