Hyundai’s luxury brand Genesis is reportedly preparing to discontinue its most affordable sedan, the Genesis G70, according to a recent report by Automotive News. Industry insiders believe the G70 will not see a second-generation model, with production expected to end not only in the United States but also across global markets.
Sedan Sales Slump Drives Change in Strategy
Despite being the third best-selling Genesis model in North America last year, the G70’s sales performance could not offset the broader decline in the sedan market. Consumer demand has shifted heavily toward SUVs and electric vehicles (EVs), putting pressure on traditional luxury sedans.
Genesis has not officially confirmed the discontinuation. A spokesperson commented that “there are currently no plans to discontinue the G70,” though the cautious phrase “for now” has sparked speculation that the model’s end is imminent.
G70’s Recent Updates Couldn’t Reverse the Trend
In 2022, Genesis made significant upgrades to the G70, refining its exterior styling and equipping it with a larger infotainment system along with new interior features aimed at enhancing luxury. Despite these improvements, shifting market preferences appear to have outweighed the sedan’s appeal.
Another Model Already Dropped in 2025
This potential discontinuation follows the brand’s recent decision to stop selling the Electrified G80 luxury electric sedan in the U.S. earlier this year. According to Car & Driver, Genesis quietly removed the model from its American website, leaving the GV60 and Electrified GV70 as the company’s only EVs currently available in the U.S.
Future Focus: Flagship Electric SUV GV90
Rather than expanding its sedan portfolio, Genesis is doubling down on SUVs and electric mobility. The automaker is developing the Genesis GV90, a flagship electric SUV based on the Neorun concept first revealed in March. The production version is expected to debut in 2026, targeting the growing premium EV SUV segment.
Genesis’ Market Approach
“Customers are at the core of every decision, and we respond flexibly to constantly changing consumer needs and market conditions,” Genesis explained in a statement.
With the G70 potentially on its way out, Genesis appears to be aligning its strategy with shifting luxury automotive trends — prioritizing SUVs and electrification over traditional sedans.
