Genesis has officially launched the 2026 GV80 and 2026 GV80 Coupe, updated models of its flagship luxury SUV lineup. The new versions offer refined interior and exterior designs, optimized standard features, and more attractive pricing to deliver a luxurious driving experience at greater value.
Refined Design Meets Enhanced Value
The 2026 GV80 and GV80 Coupe have undergone a significant refresh focused on optimizing core specifications and lowering the entry price. With adjustments to standard equipment based on customer preferences, Genesis has reduced the starting price of both models by ₩500,000, making luxury more accessible. (Pricing based on 2.5L Turbo Gasoline 2WD with 3.5% individual consumption tax.)
New Popular Packages and Premium Additions
To enhance value and convenience, Genesis has bundled customer-favorite features—including the Head-Up Display and Driving Assistance Packages I and II—into a new “Popular Package.” This now also includes the high-demand Built-in Cam Package, further elevating the SUV’s competitive edge.
Sophisticated Exterior and Interior Upgrades
Genesis has adopted a minimalist design language for the rear of the 2026 GV80 and GV80 Coupe, removing all lettering except the GENESIS badge. This clean look reflects the brand’s commitment to modern luxury and design confidence, which will be rolled out across future Genesis models.
Inside, the vehicles now offer brighter door mood lamps to enhance cabin ambiance. Additionally, the exclusive “Bering Blue” color, previously limited to the Coupe, is now available on standard GV80 models.
Performance Enhancements and Model-Specific Features
The GV80 Coupe with the 3.5L Turbo 48V Electric Supercharger now comes standard with 22-inch wheels and tires, offering improved road presence and performance.
For the GV80 and GV80 Coupe Black Editions, Genesis has made the Built-in Cam Package a standard feature and introduced new electronic side steps, providing both functionality and design cohesion.
2026 Genesis GV80 and GV80 Coupe Pricing
Here is a breakdown of the official launch prices (based on 3.5% individual consumption tax):
2026 GV80
- Gasoline 2.5 Turbo: ₩67.9 million
- Gasoline 3.5 Turbo: ₩73.32 million
2026 GV80 Coupe
- Gasoline 2.5 Turbo: ₩80.16 million
- Gasoline 3.5 Turbo: ₩84.3 million
- Gasoline 3.5 Turbo 48V Electric Supercharger: ₩90.55 million
2026 GV80 Black Edition
- Gasoline 2.5 Turbo: ₩93.77 million
- Gasoline 3.5 Turbo: ₩97.97 million
2026 GV80 Coupe Black Edition
- Gasoline 2.5 Turbo: ₩99.67 million
- Gasoline 3.5 Turbo: ₩103.87 million
- Gasoline 3.5 Turbo 48V Electric Supercharger: ₩109.02 million
Exclusive Launch Events and Giveaways
To celebrate the launch, Genesis is hosting a promotional event at its flagship stores in Gangnam, Suji, Cheongju, Hanam, and Anseong until October 31st. Visitors who participate in the event can enter a raffle to win exclusive prizes such as:
- Genesis X Helinox Edition Camping Package
- Light Weekender Bag
- Genesis In-Car Diffuser
Genesis Listens to Its Customers
A Genesis representative stated, “The 2026 GV80 and GV80 Coupe reflect our careful attention to customer feedback. By refining the product with better pricing and emotional design, we are proud to offer a more luxurious driving experience.”
