After the launch of Hyundai´s premium electric SUV, the company’s Head of Design revealed that both an off-road-specialized version or IONIQ 9 XRT and a high-performance version were under consideration. Now a prototype with off-road tires, a winch and higher suspension appeared in California spotted by KindelAuto.
Two Special Projects in Development
Simon Loasby, Hyundai’s Head of Design, revealed during the IONIQ 9 unveiling event that the company is actively exploring these special editions. “We are working on two distinct projects—N and XRT—apart from the standard lineup,” Loasby stated. “Every new vehicle development includes consideration for these unique models.”
IONIQ 9 XRT: Targeting Off-Road Enthusiasts
According to these spy photos, it looks like Hyundai is considering the XRT model first over the N model, designed to cater to consumers seeking adventure-ready vehicles. This move reflects Hyundai’s ambition to expand beyond traditional luxury SUV markets and attract a broader customer base that values rugged capabilities alongside premium features.
Simon Loasby emphasized this strategic diversification, saying, “Each model will serve a unique purpose, like pieces on a chessboard. This approach will further differentiate our portfolio.”
Expanding Hyundai’s Vision in the EV Market
With the IONIQ 9 N and XRT under active development, Hyundai is setting its sights on leading the premium electric SUV market. These innovations not only enhance Hyundai’s reputation for cutting-edge EV technology but also expand its appeal to a diverse range of customers—from performance enthusiasts to off-road adventurers.
The launch of these models is expected to solidify Hyundai’s position as a major player in the global EV market, challenging premium competitors while offering innovative, customer-centric solutions.
