Hyundai Motor Group, encompassing Hyundai-Kia, has solidified its position in the North American market, capturing a record 10.9% US market share in October. This landmark achievement confirms the Korean auto giant’s successful strategy amidst shifting consumer preferences and global supply challenges.
Setting a New Benchmark in the US Auto Market
The 10.9% market share figure is not only a historical high for Hyundai-Kia but also represents the most significant growth among all global automakers since the onset of the pandemic. Compared to pre-pandemic levels, the group has added a substantial 3.4 percentage points to its overall US market penetration.
This performance highlights the resilience and adaptability of the Korean carmakers, demonstrating their ability to capitalize on market opportunities and meet surging consumer demand in a competitive landscape.
Kia intends to launch the All-New Telluride as early as January 2026.
The Power Behind the Growth: Hybrid SUVs
The primary catalyst for this historic surge in US auto sales has been the robust demand for the group’s lineup of hybrid SUVs.
As consumers increasingly seek fuel-efficient yet practical vehicles that bridge the gap between traditional gasoline engines and full electric vehicles (EVs), Hyundai-Kia’s hybrid offerings have proven exceptionally popular. Models like the hybrid versions of the Tucson, Santa Fe, Sorento, Palisade, and Telluride have resonated strongly with American buyers, driving sales volume and boosting the group’s overall market percentage.
This strategic focus on electrification—particularly through the highly popular hybrid segment—has allowed Hyundai Motor Group to consistently gain ground while some competitors struggle with the high adoption costs or slower acceptance of full battery-electric vehicles.
Outperforming Global Rivals
Achieving the largest market-share increase of any global automaker since the pandemic is a testament to the group’s effective product planning, efficient manufacturing, and strong brand appeal. The group’s diversified portfolio, which includes everything from the reliable Kia Telluride and Hyundai Palisade to the luxury Genesis brand, has created a compelling proposition for consumers looking for quality, technology, and value.
The record 10.9% share firmly establishes Hyundai-Kia as a major powerhouse in the US automotive landscape, ready to challenge established market leaders and continue its aggressive growth trajectory.
