Hyundai Motor Group Executive Chair Euisun Chung, Founding Chairman Ju-yung Chung, and Honorary Chairman Mong-Koo Chung have been honored with the Automotive News Centennial Award for their outstanding contributions to the global automotive industry.
Presented during the Automotive News Congress in Detroit on September 11, 2025, the award celebrates visionary leaders who have redefined global mobility through innovation, technology, and long-term strategic impact.
Euisun Chung: Driving Hyundai into a Global Top Three Automaker
Since assuming leadership in October 2020, Euisun Chung has elevated Hyundai Motor Group to the top three global automakers, building on the legacy of his father and grandfather. His leadership has been defined by:
- Electrification & Hydrogen Innovation – spearheading investments in EVs, hydrogen fuel cells, and software-defined vehicles.
- Breakthrough Achievements – Hyundai Motor and Kia have secured 12 World Car Awards, including four consecutive World Car of the Year titles (Hyundai IONIQ 5, IONIQ 6, Kia EV9, and Kia EV3 in 2025).
- Next-Generation Technologies – pushing advancements in robotics, autonomous driving, and advanced air mobility.
- Customer-Centric Strategy – focusing on quality, safety, design, and sustainability.
Chung’s philosophy of “Progress for Humanity” has transformed Hyundai into one of the most forward-thinking global mobility companies.
“I have always believed that innovation must serve humanity, and that progress is only meaningful when it improves people’s lives,” said Euisun Chung.
A Legacy of Innovation Across Three Generations
The Centennial Award also honors the Chung family’s lasting impact on Korea’s economic and automotive rise:
Ju-yung Chung (Founding Chairman): His motto “nothing is impossible” laid the foundation for Hyundai’s rise as an industrial powerhouse.
Mong-Koo Chung (Honorary Chairman): Expanded Hyundai and Kia globally, cementing reputations for quality, safety, and reliability.
Euisun Chung (Executive Chair): Continues the family’s vision with a strong focus on sustainability, customer-first innovation, and future mobility.
KC Crain, CEO of Crain Communications and Publisher of Automotive News, praised the family’s contribution:
“For three generations, the Chung family has shaped the global automotive industry through vision, innovation, and an unwavering commitment to excellence.”
Recognition Beyond the Centennial Award
Euisun Chung’s leadership has also earned recognition across the global automotive stage:
- MotorTrend “Person of the Year” (2023)
- Newsweek “Visionary of the Year” (2022)
These awards highlight his influence as one of the industry’s most forward-looking leaders, redefining how automakers approach sustainability and future technologies.
What Are the Automotive News Centennial Awards?
The Automotive News Centennial Awards are part of the publication’s 100th anniversary celebration, recognizing individuals and families who have left a lasting impact on the automotive industry. The honor celebrates:
- Long-term leadership and innovation
- Strategic global transformation
- Technological breakthroughs shaping mobility
During the ceremony, Euisun Chung will also participate in a keynote discussion with KC Crain.
