Hyundai N is no longer just a player in the performance market; it’s aiming to become a dominant force. Following a series of strategic announcements, the Korean automaker has confirmed a massive expansion of its N performance sub-brand, targeting 100,000 global sales by 2030, led by the launch of 3 or 4 new N models. With a mix of internal combustion engines (ICE), hybrids, and cutting-edge EVs, the “N” badge is set to appear on a wider variety of vehicles designed for driving enthusiasts.
The “Three-to-Four Year” Performance Pipeline
While Hyundai CEO José Muñoz set the long-term vision last year, recent comments from Olabisi Boyle, Senior Vice President of Product Planning and Mobility Strategy for Hyundai Motor North America, have clarified the immediate timeline.
In a recent interview with The Drive, Boyle dropped a significant hint about the brand’s trajectory:
“We are expanding N. You will have more N models in three, four years.”
— Olabisi Boyle, SVP of Product Planning, Hyundai Motor North America
This timeline suggests that while the current lineup (featuring the Elantra N and IONIQ 5 N) is strong, a second wave of performance vehicles is currently deep in development, likely hitting showrooms between 2027 and 2029.
Selective Expansion: Where “N” Makes Sense
Hyundai is clear that the N badge won’t be applied haphazardly. Boyle emphasized that the company will only develop N versions for models that “make sense,” preserving the brand’s reputation for genuine track capability.
The Top Contender: Hyundai Tucson N
Rumors are swirling around a Tucson N. As Hyundai’s best-selling vehicle in the U.S. (with over 234,000 units sold last year), a high-performance variant is a logical step. Reports suggest a Tucson N could arrive following the next-generation redesign in 2027, potentially utilizing a high-output hybrid powertrain to rival the Toyota RAV4 GR Sport.
Electric Dominance: IONIQ 6 N
In the near term, the spotlight is on the IONIQ 6 N, which is confirmed for a limited U.S. release in 2026. This electric sedan is expected to mirror the specs of the award-winning IONIQ 5 N:
- Horsepower: Up to 641 hp (478 kW)
- Technology: N Drift Optimizer and N e-Shift (simulated paddle shifting)
- Availability: Limited quantities for the 2026 model year
Global Strategy: 100,000 Units and Beyond
The expansion is part of a broader roadmap to scale N model production significantly.
| Milestone | Target Goal |
| Total N Models | 7+ Dedicated Vehicles |
| 2030 Global Sales | 100,000 Units |
| Long-Term Outlook | 200,000+ Units |
Export to Sheets
Outside of the U.S., enthusiasts can look forward to the potential return of the i30 N in Europe and rumors of N-tuned versions of upcoming “mass-market” small EVs like the IONIQ 3.
The Future of “N” Power
Hyundai isn’t sticking to just one fuel source. The 2030 vision includes:
- High-Performance ICE: Continuing for purists where regulations allow.
- Performance Hybrids: Bringing “neutral efficiency” and intense power to SUVs.
- Full EVs: Leading with the IONIQ 6 N and potentially a production version of the retro-styled N Vision 74.
The message from Hyundai is clear: the next four years will define the brand as a leader in affordable, high-stakes performance.
