Hyundai is set to take center stage at the 2026 Milan Design Week with its All-New IONIQ 3, transforming the prestigious Torneria Tortona into a hub of innovation from April 21st to April 26th (with an exclusive Media Day on April 20th). As Milan becomes the focus of the global creative community, Hyundai will provide a tangible look into the future of mobility through its immersive installation, “Unfold Story.”
This year is particularly significant as the exhibition culminates in the highly anticipated world premiere of the IONIQ 3, and we are thrilled to announce that we will be on the ground in Milan to cover the reveal live.
Experience the “Unfold Story”
The “Unfold Story” installation is designed to be more than just a gallery; it is a narrative journey. Visitors will walk through the lifecycle of Hyundai’s design philosophy:
- From Concept: Witness the initial spark of creativity, beginning with a simple sheet of paper.
- To Craftsmanship: See how those ideas evolve through material research and technology.
- To Object: Explore the final transition into an artwork crafted from steel—a physical representation of mobility.
The installation offers a rare, accessible view of how Hyundai balances interior and exterior design to create vehicles that are as much living spaces as they are modes of transport.
The Centerpiece: The All-Electric IONIQ 3
The reveal of the IONIQ 3 marks the next evolution of Hyundai’s dedicated EV lineup. Positioned as a compact, urban-friendly addition to the IONIQ family, the IONIQ 3 is the physical expression of the “Unfold Story” philosophy.
Rather than treating the car as a standalone product, Hyundai is using Milan Design Week to show how the IONIQ 3 emerges directly from their core design principles. This debut signifies a major step in the brand’s direction, emphasizing accessibility without sacrificing the bold, tech-forward identity the IONIQ brand is known for.
Exclusive Designer Workshops
Beyond the installation and the vehicle premiere, Hyundai is offering dedicated workshops hosted by the designers themselves. These sessions will allow attendees to:
- Explore the principles guiding Hyundai’s current design language.
- Understand how these concepts were specifically applied to the IONIQ 3.
- Engage with the minds behind the material, craftsmanship, and technology.
Follow Our Live Coverage
The intersection of high-end design and future mobility makes Milan the perfect backdrop for this launch. We will be there at Torneria Tortona to bring you first-look photos, technical specifications, and exclusive insights from the official unveiling of the IONIQ 3.
