Kia has unveiled plans for an all-electric pickup truck tailored specifically for the North American market, marking a significant step in its global electrification strategy. This upcoming EV pickup, which will be built on a dedicated new EV platform, aims for annual sales of 90,000 units, aligning with Kia’s ambitious 2030 roadmap.
Dedicated EV Platform for Versatility
The new EV pickup will be developed on Kia’s next-generation dedicated EV platform, ensuring maximum flexibility for both urban and rugged outdoor use. This architecture allows for scalable design and performance, giving customers best-in-class interior and cargo space, robust towing capacity, off-road capabilities, and advanced infotainment and safety features.
Sales Strategy and Market Share Goals
With an annual sales target of 90,000 units, Kia aims to capture a 7% market share in the North American pickup segment. The company is confident that combining its EV expertise with consumer demand for utility vehicles will enable it to penetrate the competitive truck market dominated by legacy automakers.
Supporting Infrastructure and Production
To support its growing EV lineup, including the electric pickup, Kia is ramping up local production capabilities and expanding partnerships to bolster EV charging infrastructure. North America will serve as the primary production hub for mid-to-large-size electric SUVs and pickup trucks, ensuring efficient delivery and customer support.
Spy pictures by KindelAuto
