The Genesis GV90 is no longer just a concept; it’s a reality currently being forged in the frozen landscapes of the Arctic Circle. Recent spy photos have surfaced thanks to our colleagues at SB-Medien, and they reveal more than ever about the brand’s upcoming electric flagship. With less camouflage than previous sightings, the latest prototypes highlight a stunning Illuminated Crest Grille and a host of ultra-luxury features designed to challenge the world’s most prestigious SUVs.
Arctic Testing: Genesis Pushes the Limits
Spotted near the Hyundai Mobis testing facility in Northern Europe, the GV90 prototype was seen navigating deep snow and icy roads. These “cold weather trials” are essential for the next generation of electric vehicles, specifically testing:
- Battery Thermal Management: Ensuring the high-voltage 800V architecture maintains efficiency and charging speeds in extreme cold.
- All-Wheel Drive Calibration: Fine-tuning the dual-motor setup for maximum traction on low-grip surfaces.
- Air Suspension Performance: Stress-testing the durability of the multi-chamber air bags in freezing conditions.
One viral moment from the testing saw a prototype getting momentarily stuck in a snowbank, giving photographers an unprecedented up-close look at the undercarriage and the Michelin X-Ice Snowy SUV tires (285/45 R22) designed specifically for these grueling conditions.
The Showstopper: Illuminated Crest Grille & Power Side Steps
The most striking revelation from the new photos is the Illuminated Crest Grille. Borrowing directly from the Neolun Concept, the grille features a triangular mesh pattern outlined by integrated LED light strips. This “Two-Line” lighting signature now wraps further around the front fenders than any previous Genesis, creating a futuristic, wide-stance aesthetic.
Additionally, the footage confirmed the presence of automatic power side steps. Unlike the fixed steps seen on some rugged SUVs, these power-deployable boards:
- Preserve Aerodynamics: They tuck away seamlessly into the rocker panels when the doors are closed to maximize EV range.
- Enhance Accessibility: When the vehicle is unlocked, they glide out to provide a stable platform for entry.
This feature solidifies the GV90’s role as a “land yacht,” prioritizing the effortless “Son-nim” (honored guest) hospitality philosophy found in rivals like Rolls-Royce and Maybach.
Key Specs: What We Know So Far
The GV90 is expected to be the first model built on Hyundai Motor Group’s next-generation eM platform, promising significant range and power improvements.
| Feature | Details (Estimated) |
| Platform | New eM Platform (800V Architecture) |
| Battery Size | 113 kWh |
| Estimated Range | 300 – 400+ miles |
| Seating | Ultra-luxury 4-seat or 6-seat configurations |
| Chassis Tech | Rear-wheel steering & Multi-chamber air suspension |
| Release Date | Expected mid-2026 |
Design Inspired by the Neolun Concept
While the prototype remains disguised, the silhouette is clearly inspired by the Genesis Neolun Concept.
- The Silhouette: A massive, imposing frame measuring over 5 meters in length.
- Interior Luxury: Early interior shots reveal a massive pillar-to-pillar infotainment display and high-end materials like purple silk and Nappa leather.
- The Door Mystery: While the Neolun featured “coach doors” (suicide doors), the Arctic prototypes utilize a standard B-pillar and traditional hinges. However, rumors suggest a limited “Neolun Edition” may still feature the pillarless coach door design for the ultimate flagship experience.
Price and Market Rivalry
The Genesis GV90 is expected to carry a starting MSRP between $100,000 and $120,000. This positions it squarely against heavyweights like the Mercedes-Benz EQS SUV, BMW iX, and the Cadillac Escalade IQ.
By combining cutting-edge tech like rear-wheel steering with an unmistakable illuminated road presence, Genesis is making a bold play for the pinnacle of the global EV market.
