We have learn a lot of new things with Soon-Nam Lee’s interview, how Kia plans to move forward with a brand that is rapidly growing not only on sales but also in technology, design and quality. Not too long ago we also had the opportunity to test drive the Kia K900, Kia’s flagship luxury sedan.
A report from Edmunds-Inside Line said that Kia dealers and their employees, some who have spent decades successfully selling mass-market econoboxes, are learning how to sell a $60,000 luxury sedan to a Mercedes-Benz owner. (more…)
The all-new 2015 K900 is poised to challenge the RWD luxury sedan segment with world-class accommodations, premium driving dynamics and stunning design that will redefine consumer perception and expectations about Kia, and Morpheus from “The Matrix” explains flagship’s features like the V8 420 hp engine, Blind-Spot Detection, Lane Departure Warning, among other things. (more…)
KMA has released today the press release and the commercial of his K900 flagship sedan to debut during the third quarter of Super Bowl XLVIII. “The world of luxury has been pulled over your eyes, to blind you from the truth.” With these words – and his signature trench coat and reflective sunglasses – Laurence Fishburne returns to the iconic role of Morpheus from The Matrix trilogy in a multiplatform marketing effort from Kia Motors America (KMA) for the all-new K900 rear-drive luxury sedan set to premiere during the third quarter of Super Bowl XLVIII. (more…)