As part of Kia’s push to attract more buyers, the South Korean brand wants to be known for motorsports success and for building credible performance vehicles. Kia’s big challenge: It has little experience in both areas. “Win on Sunday, sell on...
It took the Kia Racing program just two seasons and 20 starts to capture Kia Motors America’s (KMA) first-ever championships in the 2011 Continental Tire Sports Car Challenge. Today at the Los Angeles Auto Show the company announced a major motorsports expansion for...
