[ads id=”0″ style=”float:left;padding:5px;”]Kia has decided that this 60-second spot will be produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne). The spot will promote the all-new luxury sedan, the K900. The thematic connection is that, like the movie, the vehicle will force you to question what you thought to be true—this time, on the topic of luxury cars.
Kia revealed some plot details. A couple meets Morpheus at a valet stand, and he presents them with two keys—a red key and a blue key, a reference to the red pill/blue pill scene from The Matrix. “Should they choose wisely, their perception of luxury—and Kia—will never be the same again. Through many unexpected twists, Morpheus accompanies them on an unforgettable ride,” Kia said.