Since joining Kia in 2006, Schreyer has revolutionized the brand’s styling, and, among other design characteristics of Kia’s latest models, is responsible for the signature ‘tiger-nose’ grille which identifies all current models. Schreyer leads design strategy for both Kia and Hyundai, and oversees Kia’s three design studios in Korea, Germany and the USA.
In presenting the award, Dr. Philip Hessburg, Medical Director at the Detroit Institute of Ophthalmology, said, “We, and the whole design community, are excited and proud that Peter is receiving the Lifetime Design Achievement award. In getting this award, he joins the absolute luminaries of car design.”
Peter Schreyer commented, “Throughout my professional life, I’ve had the opportunity to work with a number of incredibly passionate and talented designers. With the appointment at Kia, I’ve had the chance to shape the brand into something altogether more stylish, distinctive, and young-at-heart, and our models reflect this attitude.”
“We have received a number of design awards for the styling of Kia vehicles over the last few years, but our work goes beyond just the appearance of our cars. Kia design goes from strength to strength, and I’m honored to be a part of this process. It’s a huge honor to receive this lifetime achievement award, and it’s also testament to the hard work and creativity of Kia’s design teams around the world.”