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When Kia launched K900 flagship luxury sedan at the Detroit Auto Show in January, Kia’s Vice President Lee Hyoung-keun said great hopes for the car into the U.S-market.

Unfortunately, since its was released in March the car sales has been struggling. During the first four months on the market, only 200 Kia K900s per month were sold.

In July and August, sales dropped further to 100 to 130 a month before plummeting to 50 to 60 in September and October. The sluggish sales are partly due to weak brand image compared to it rivals in the U.S. market such as Mercedes-Benz’s S Class, Audi’s A8, BMW’s 7 series, and the Jaguar XJ.

The K900 is luxurious enough, well equipped and high-ended sedan but it lacks the clout to impress rich customers. Now Kia tried to turn the tables by hiring NBA star LeBron James to promote the sedan.

Alongside, recently Kia launched in the domestic market a new version of the K9 with the same 5.0-liter V8 engine used in US-spec model, and also tried to updated the flaghsip to achieve a more identifying design

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Jose Antonio López

Passionated about Korean cars from Kia & Hyundai. Photographer. I love being in nature, hiking. Tech lover.

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