In a way to plump up the sales of its Aslan premium FWD sedan, Hyundai Motor Group announced that it would cut the price of the vehicle by 2.3 percent.
[ads id=”0″ style=”float:left;padding:9px;”]The world’s fifth-largest carmaker said the Hyundai Aslan 3.0 model ― which sells for 39.9 million won ($36,800) ― would be redivided into Modern Basic and Modern Special trims.
Modern Basic models will be priced at 38.9 million won ($35,780), but feature lower-spec front passenger seats and fuddle lamps.
But in order to attract luxury-seekers, Hyundai decided to add several prestige factors ― Advanced Smart Control and a Michelin Tire option ― to the Modern Special trim.
Hyundai said it would cut 1 million won off the price of the Aslan for all those who already own a Hyundai vehicle.
Hyundai expected to sell 22,000 Aslans by the end of the year. But has sold just 3,995 as of April.
Hyundai Aslan
