Hyundai Motor Company held the launch event for its premium flagship large SUV, The All-New Palisade, at Maison Ditali in Seongnam, Gyeonggi Province, on Tuesday, January 14. The company announced that customer deliveries would commence on Wednesday, January 15.
The Palisade marks the introduction of the second-generation model after six years, featuring:
- A bold and majestic exterior design with a unique character.
- Spacious interiors optimized for passenger comfort, utilizing its over 5-meter length.
- Configurations for 7-seater and 9-seater models based on a roomy third row.
- The first application of a next-generation hybrid system.
- Advanced safety and convenience features to deliver an exceptional driving experience.
A Record-Breaking Pre-Order Response
The Palisade’s popularity was evident as pre-orders, which began last month, saw over 33,000 units reserved on the first day alone, solidifying its position in the domestic large SUV market.
During the launch event, Hyundai Motor CEO Lee Dong-seok and Yoon Yong-moon, head of Hyundai’s labor union, jointly introduced the new Palisade, signaling a shared commitment to quality and excellence. It was the first time Hyundai’s management and labor union co-hosted a new model launch event.
Lee pledged, “We will do our utmost to ensure customer satisfaction through perfect quality and timely production,” while Yoon added, “We will make every effort to deliver the all-new Palisade as a cherished family vehicle for our customers.”
Innovative Powertrain Options
The Palisade is available with two powertrains:
1. 2.5 Turbo Gasoline Engine
- Maximum output: 281 horsepower
- Maximum torque: 43.0 kgf∙m
- Combined fuel efficiency: 9.7 km/L
2. 2.5 Turbo Hybrid Engine
- System maximum output: 334 horsepower
- Driving range: Over 1,000 km per refueling (Hyundai internal test data)
The hybrid model also includes cutting-edge driving technologies, such as:
- E-Ride for smoother driving.
- E-Handling for enhanced control.
- Electric Assisted Dynamic Torque Vectoring Control (e-DTVC) for superior handling and comfort.
It features a high-voltage 1.65kWh 300V lithium-ion battery, interior V2L (Vehicle-to-Load) capabilities, and new EV-inspired convenience features like Stay Mode.
Spacious and Luxurious Design
The new Palisade boasts top-tier interior space across all three rows, offering a comfortable travel experience. Expanded dimensions (65mm longer and 15mm taller) provide improved headroom and legroom. Features like sliding third-row seats and tilt-forward second-row seats enhance convenience and versatility.
The cabin experience is further elevated with:
- Noise-reducing glass for the first and second rows.
- A preview electronic control suspension for smoother rides.
- Expanded rear quarter glass for improved visibility for third-row passengers.
Safety and Advanced Technology
The all-new Palisade incorporates numerous intelligent safety systems, including:
- Forward Collision-Avoidance Assist (FCA).
- Navigation-Based Smart Cruise Control (NSCC).
- Highway Driving Assist 2 (HDA 2).
- Blind-Spot Collision Warning (BCW) and Assistance (BCA).
- Rear Cross-Traffic Collision Avoidance (RCCA).
It also features premium technologies such as wireless software updates, a fingerprint authentication system, and an integrated BOSE 14-speaker premium sound system.
Pricing
The 2.5 Turbo Gasoline and Hybrid models are offered in multiple trims:
2.5 Turbo Gasoline (9-Seater)
• Exclusive:
• 43,830,000 KRW ≈ 34,187.40 USD ≈ 31,995.90 EUR
• Prestige:
• 49,360,000 KRW ≈ 38,500.80 USD ≈ 36,032.80 EUR
• Calligraphy:
• 55,860,000 KRW ≈ 43,570.80 USD ≈ 40,777.80 EUR
2.5 Turbo Hybrid (7-Seater)
• Exclusive:
• 50,680,000 KRW ≈ 39,530.40 USD ≈ 36,996.40 EUR
• Prestige:
• 56,420,000 KRW ≈ 44,007.60 USD ≈ 41,186.60 EUR
• Calligraphy:
• 63,260,000 KRW ≈ 49,342.80 USD ≈ 46,179.80 EUR
(*Prices are based on a 3.5% individual consumption tax rate.)
Exciting Customer Experience
Hyundai is hosting a Palisade showcase at Hyundai Department Store’s Pangyo branch from January 15 to 27, where visitors can explore the SUV’s diverse colors and materials. The event also features on-site consultations with expert car masters.
A Hyundai representative stated, “With over 60% of pre-orders opting for the Calligraphy trim, customer expectations for a premium flagship SUV have been reflected in the Palisade’s enhanced luxury and advanced features. We are confident that the All-New Palisade will elevate Hyundai’s SUV value and provide the ultimate travel experience.”
