The upcoming Hyundai IONIQ 3 is shaping up to be a major step forward in the brand’s digital strategy. Set to debut with Hyundai’s new Pleos operating system, the IONIQ 3 will also offer full compatibility with Apple CarPlay Ultra, giving drivers one of the most advanced in-car software ecosystems currently available.
A Digital-Forward Electric Crossover
Hyundai is positioning its new EV as a technology-first EV. At launch, it will support Apple CarPlay Ultra, allowing drivers who prefer Apple’s ecosystem to enjoy a seamless, high-resolution and highly responsive interface. For users who stick with Hyundai’s native system, Pleos provides a newly redesigned interface with more customization options than ever before. Drivers will be able to tailor themes, layouts, and even elements of the vehicle’s synthesized EV sound effects.
Powered by the Pleos Operating System
The IONIQ 3 will be the first model to fully integrate Hyundai’s Pleos OS, a platform designed to push the automaker into the era of software-defined vehicles. Pleos is modular, flexible, and built in collaboration with several major global technology companies. These partners are contributing software modules, feature packs, and specialized in-car apps to enhance connectivity and usability.
Hyundai’s PLEOS system applied to IONIQ 3 prototype.
Software-Defined Vehicle Strategy
In line with broader industry trends, Hyundai aims to make the IONIQ 3 a vehicle that evolves long after purchase. Over-the-air updates will deliver new features, performance optimizations, and interface improvements without requiring a trip to the dealership.
Perhaps most significant is Hyundai’s new approach to feature purchasing. Much like mobile app stores, the IONIQ 3 will allow owners to download optional features on demand. These range from convenience upgrades to digital services, giving drivers the flexibility to configure the car exactly how they want.
This approach also benefits the used-vehicle market. Second-hand buyers will be able to reconfigure and re-spec their IONIQ 3 digitally, ensuring that every owner can tailor the vehicle to their preferences regardless of how it was originally equipped.
A New Era of Customizable EV Technology
With the introduction of Pleos and compatibility with Apple CarPlay Ultra, the Hyundai IONIQ 3 is set to redefine digital expectations in the compact EV segment. Its combination of software-driven customization, future-ready upgradeability, and strong tech partnerships positions it as one of the most advanced electric crossovers in its class.
