Hyundai and Kia Respond to Tesla’s Price Pressure in Korea
Hyundai and Kia is escalating its response to intensifying competition in South Korea’s electric vehicle market. With Tesla preparing to introduce a lower-priced Model 3 Standard and Chinese automakers such as BYD planning mass-market EV launches, Hyundai and Kia have...
Next-Gen Hyundai Bayon Spied in Korea with Hybrid Powertrain and N Line Trim for the First Time
Hyundai is accelerating its global SUV lineup with the next-generation Hyundai Bayon (codenamed BC4), recently spied testing in South Korea in prototype form showing hybrid powertrain hardware and an N Line performance-inspired trim for the first time ever. Thanks to...
Hyundai STARIA Camper Concept Unveiled: A Futuristic Electric Camper
Hyundai has unveiled the STARIA Camper Concept at the CMT (Caravan, Motor und Touristik) trade fair in Stuttgart, following the successful world premiere of STARIA Electric at the Brussels Motor Show. The concept demonstrates how Hyundai’s futuristic STARIA MPV could...
Hyundai Targets Tesla With Commercialization-First Autonomous Driving Strategy Under Park Min-woo
Hyundai Motor Group is sharpening its challenge to Tesla in autonomous driving, as incoming advanced vehicle platform chief Park Min-woo outlines a commercialization-first strategy centered on scalable Level 2++ and Level 3 systems. Park, who will officially take...