Hyundai and Kia To Invest Up To 5 Tril. Won in 2014
Hyundai Motor and Kia Motors will increase their investment this year up to 5 trillion won, about 1 trillion won more than scheduled early this year, to take the leadership in hydrogen fuel cell and other leading-edge technology areas. In addition, the car makers will...
2015 Hyundai Sonata Awarded with Top Safety Pick+
The all-new 2015 Sonata is rated as one of the safest cars on the road today. The 2015 Sonata was named a 2014 TOP SAFETY PICK+, when equipped with optional forward collision warning, by the Insurance Institute of Highway Safety (IIHS). [ads id=”0″...
Hyundai Recall 2,000 Sonatas Over Wiring Harness
Hyundai is recalling more than 2,000 new Sonatas in the U.S. just a month after the sedan hit showrooms there. “A poor connection within the vehicle’s wiring harness may result in a reduction of steering assist from the vehicle’s motor driven power...
Kia introduces ‘sonic branding’ for enhanced emotional interaction with customers
Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand – a sonic signature titled ‘The Rise of Surprise’. This tune is the auto industry’s first ever fully integrated brand signature sound applied to...