The newly updated Genesis GV70 facelift is making waves across the North American luxury SUV market, with top-tier media outlets praising its refined ride, enhanced comfort, and cutting-edge features. As Genesis’ best-selling model in the region, the GV70 continues to prove its product competitiveness with a fresh facelift that raises the bar for performance and luxury.
Media Applauds the 2026 Genesis GV70 Facelift
Genesis recently hosted its GV70 Media First Drive event in Houston, Texas, bringing together over 60 major automotive media representatives. The guest list included judges from World Car of the Year, North American Car of the Year, and editors from leading publications such as MotorTrend, Car and Driver, Edmunds, and Automotive News.
Reviewers universally commended the GV70’s refined updates. As a premium sports utility vehicle, the GV70 is being hailed as an SUV that “satisfies all conditions” in terms of luxury, driving dynamics, and comfort.
“There is no vehicle that surpasses it in terms of luxury and performance,” one media outlet stated.
Advanced Suspension and Noise Control for a Smoother Ride
One of the most notable enhancements in the GV70 facelift is the expanded use of hydro bushings, now applied to both the front and rear suspension. These components flexibly absorb road impact and vibrations, significantly improving ride comfort.
Additionally, the vehicle now features a preview electronic control suspension, which includes Highway Body Motion Control (HBC). This technology enhances Smart Cruise Control (SCC) functionality by precisely adjusting body movement for smoother highway driving.
“The GV70 skillfully straddles the line between luxury and sport,” wrote Car and Driver. “The sharper steering and better ride comfort on rough roads stand out.”
Quiet Cabin, Intelligent Tech, and Sophisticated Interior
Genesis has also improved cabin quietness through Active Noise Control-Road (ANC-R) technology, dramatically reducing road noise—a key feature that impressed Canadian media outlet Driving.
“Texas roads are particularly noisy during high-speed driving, but the GV70 is surprisingly quiet and smooth,” Driving noted. “The calm and serene cabin during highway cruising is impressive.”
Inside, the GV70 facelift boasts an upgraded interior with luxurious finishes, a 27-inch integrated wide display, and enhanced Advanced Driver Assistance Systems (ADAS). Improvements include Hands-On Detection (HOD)technology for the steering wheel, redesigned cupholders, and a restructured center console for added convenience and style.
Leading Sales in the North American Market
Since its 2021 debut, the Genesis GV70 has played a crucial role in driving the brand’s success in North America. It accounted for 35% of Genesis’ U.S. sales and a remarkable 57% in Canada last year, underscoring its popularity among luxury SUV buyers.
With the facelifted model receiving such strong acclaim, Genesis is well-positioned to strengthen its foothold in the premium SUV segment.
