At its Magma World Premiere event held at Circuit Paul Ricard in Le Castellet, France, Genesis laid out its strategic vision for the next decade — centered on “Luxury High Performance.”
Alongside the debut of the GV60 Magma, Genesis revealed several concept models — most notably the G90 Wingback Concept, signaling bold expansion for its flagship range.
What Is the G90 Wingback Concept?
The G90 Wingback is essentially a performance wagon version of Genesis’ flagship G90 sedan.
It made a surprise appearance at the Magma event, underlining Genesis’ commitment to blending luxury with high-performance aspirations.
This concept follows earlier G90 derivatives, including the G90 Coupe and G90 Convertible, reaffirming Genesis’ strategy to explore diverse body typologies for its top-tier model.
Design & Styling Highlights
The Wingback Concept brings a dramatic reinterpretation of the G90’s silhouette:
The front end remains faithful to the standard G90, carrying over the sedan’s elegant lines.
Toward the rear, the design shifts markedly: a ducktail spoiler hovers above a full-width LED taillight bar, and a sleek roof spoiler accentuates its wagon identity.
On the performance front, Magma’s touch is clear. The Wingback features an aggressive body kit — large air intakes, a rear diffuser, and twin exhaust outlets make its intentions unmistakable.
It sits on a lowered suspension with large wheels wrapped in performance-focused tires, giving it a purposeful, sporty stance.
Performance Ambitions
While Genesis has not disclosed full technical specs, several clues point to serious performance potential:
The Magma division contributes performance upgrades, suggesting that this isn’t just a style concept — it’s built to deliver driving excitement.
Given Genesis’ wider “Luxury High Performance” strategy and its existing Magma roadmap (including the Magma GT Concept), the Wingback could inherit elements of power and handling tuned for high performance.
On the strategic side, Genesis seems to position the Wingback as a rival to high-end European performance wagons — think BMW M5 Touring or similarly ambitious estates.
Significance for Genesis’ Future
The unveiling of the G90 Wingback Concept marks a turning point for Genesis. Rather than focusing only on sedans or EVs, Genesis is showcasing versatility — performance estates, grand touring coupes, and even hypercar ambition (via the GMR-001).
By adding a wagon into its concept stable, Genesis is challenging segment norms, especially in markets where such body styles are rare or extinct among luxury brands.
The Wingback also strengthens the Magma program’s narrative: it’s not just about raw speed, but about refined performance wrapped in luxury.
Challenges & Outlook
Production uncertainty: As of now, there’s no official confirmation that the Wingback will go into production. It remains a concept, and Genesis has not provided a clear timeline or roadmap for a production version.
Market demand: Wagons, especially in the luxury segment, are niche — Genesis will need to assess whether customers justify the development costs.
Performance trade-offs: Balancing the luxury ride quality expected in a G90 with the sportiness of a Magma-tuned chassis may require significant engineering work.
