The upcoming Hyundai IONIQ 3 has been visualized for the first time through an exclusive set of renderings created by NYMammoth. These images offer a realistic preview of how the striking Hyundai Concept THREE, unveiled at IAA Mobility 2025 in Munich, may evolve into a production-ready electric compact SUV.
A Key Player in Hyundai’s Electrification Strategy
Far from being just another entry-level EV, the IONIQ 3 will play a crucial role as a volume model within Hyundai’s rapidly expanding electric vehicle lineup. Positioned below the IONIQ 5 and IONIQ 6, this compact SUV is designed to make Hyundai’s EV technology more accessible to a global audience, particularly in Europe where urbanization and sustainability targets are driving demand for smaller, more efficient vehicles.
The IONIQ 3 will also serve as Hyundai’s answer to a growing roster of compact EV competitors, including the Tesla Model 2, Volkswagen ID.2, Kia EV3, and BYD Dolphin. Its success will be essential in strengthening Hyundai’s foothold in the mainstream EV segment.
From Concept to Reality: Translating Futuristic Design
Hyundai’s Concept THREE introduced a forward-looking design language defined by the company’s “Art of Steel” philosophy, combining flowing surfaces with precision-engineered details. NYMammoth’s renderings explore how this bold concept could be adapted for mass production without losing its distinctive character.
Key elements analyzed include:
- Pixelated Light Signature The IONIQ family’s signature parametric pixel lighting is expected to feature prominently, with expressive pixel clusters at both ends forming a rhythmic light gradient. These details are likely to be retained in the production IONIQ 3, giving it a unique visual identity day and night.
- Sleek Compact SUV Proportions The concept’s aero hatch silhouette, vertical tailgate, and sculpted bodywork have been translated into a clean yet dynamic SUV shape. The proportions emphasize efficiency and urban maneuverability, targeting European cities where space and practicality are paramount.
- Material and Finish While the concept featured anodized-effect body panels and lemon-tinted glass, the production version will likely adopt more conventional finishes, though Hyundai may retain some vibrant accents to differentiate trim levels.
Design Philosophy and Interior Innovation
The IONIQ 3 is built upon Hyundai’s Art of Steel aesthetic, turning the strength of steel into a design canvas. This approach celebrates structure and form while ensuring aerodynamic efficiency.
- Exterior Highlights: Smooth, flowing volumes paired with precise character lines create a timeless profile.
- Interior Experience: Expect a minimalist yet warm cabin with soft volumes, user-centric layouts, and a focus on comfort. Hyundai’s modular “Bring Your Own Lifestyle (BYOL)” system will allow owners to personalize their driving experience through customizable widgets and accessories.
- Sustainability: True to Hyundai’s eco-friendly goals, the IONIQ 3 will incorporate recycled ocean textiles, lightweight aluminum foam, and other sustainable materials.
European Launch Strategy
At IAA Mobility 2025, Hyundai emphasized the strategic importance of compact EVs for Europe. The IONIQ 3 is expected to lead Hyundai’s European EV push, appealing to urban drivers looking for a balance of style, practicality, and zero-emissions driving. Its compact dimensions, likely competitive pricing, and distinctive design language should help it stand out in a crowded segment.
Competing in a Rapidly Growing Market
The compact electric SUV segment is becoming one of the most fiercely contested arenas in the EV world. With rivals like the Tesla Model 2, Volkswagen ID.2, Kia EV3, and BYD Dolphin setting benchmarks in pricing and efficiency, Hyundai must leverage its design innovation and technological know-how to differentiate the IONIQ 3.
