Hyundai Motor Company has officially launched the 2027 IONIQ 9, the latest annual update to its flagship all-electric large SUV. Starting sales on Thursday, March 5, 2026, the new model brings enhanced luxury, improved standard features, and a bold new aesthetic package “Black Ink” designed to dominate the premium EV market.
Enhanced Standard Features Across All Trims
The 2027 IONIQ 9 focuses on delivering high-demand convenience features as standard, significantly boosting its competitive edge. Hyundai has upgraded each trim level based on customer preference:
- Exclusive (Base Trim): Now includes 2nd-row ventilated seats and 2nd-row swiveling seats as standard.
- Prestige (Mainstream Trim): Adds water-repellent front glass and expands luxury touches like metal pedalsand metal door scuffs.
- Calligraphy (Top Trim): Now features 3rd-row heated seats for ultimate passenger comfort.
The New “Black Ink” Model: Bold and Sophisticated
The standout addition for 2027 is the Calligraphy-exclusive “Black Ink” Package. This design-centric edition is crafted for drivers who want a sophisticated, monochromatic look that emphasizes the IONIQ 9’s commanding presence.
Key features of the Black Ink Package include:
- Sleek black-finished skid plates, wheels, and emblems.
- A darkened interior theme applied to the crash pad and trim.
- Enhanced “Flagship SUV” presence through aggressive, all-black detailing.
2027 Pricing and International Conversion
Hyundai has maintained strong price competitiveness despite the added premium features. Below are the starting prices (including tax benefits) for the Korean market, converted to USD and EUR for global context.
7-Seater Configuration
| Trim | Price (KRW) | Est. Price (USD) | Est. Price (EUR) |
| Exclusive | ₩67,590,000 | $46,100 | €39,700 |
| Prestige | ₩73,250,000 | $50,000 | €43,100 |
| Calligraphy | ₩78,110,000 | $53,300 | €45,900 |
6-Seater Configuration
| Trim | Price (KRW) | Est. Price (USD) | Est. Price (EUR) |
| Exclusive | ₩68,170,000 | $46,500 | €40,100 |
| Prestige | ₩73,740,000 | $50,300 | €43,300 |
| Calligraphy | ₩79,600,000 | $54,300 | €46,800 |
Note: Currency conversions are based on current market rates (~1,460 KRW/USD and ~1,700 KRW/EUR). In Korea, with federal and local EV subsidies, the Exclusive trim can be purchased for as low as the low ₩60 million range (~$41,000 / €35,000).
Award-Winning Performance and Safety
The IONIQ 9 continues to lead the segment, built on the E-GMP platform with a massive 110.3kWh battery, delivering a driving range of over 500km on a single charge.
Its safety record remains top-tier, having secured:
- IIHS Top Safety Pick+ (TSP+): The highest rating in the U.S.
- Euro NCAP 5-Star Rating: The top safety tier in Europe.
- KNCAP Highest Score: The best safety performance among all tested vehicles in Korea.
Celebrate with the “Driving Lounge” Event
To celebrate winning “Car of the Year” honors, Hyundai is hosting a test-drive event from March 5th to March 31st. Customers who test drive the IONIQ 9 and share their experience on social media will be entered to win prizes, including a Limited Edition IONIQ 9 x BOSE Speaker.
“The 2027 IONIQ 9 provides customers with the unique value of an electric large SUV alongside proven safety,” stated a Hyundai official.
