During today’s Kia’s press conference regarding their new branding strategy, Artur Martins, Head of Global Brand & Customer Experience, confirmed that Kia models in the United States will inherit their global names as part of a new strategy to consolidate the company’s brand image around the world.
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This strategy began with the renaming of the “Optima” as the K5 in the US last year, and continued with the recent announcement that the “Sedona” minivan will become the “Carnival.” It is likely that the names will be updated as models are refreshed.
This means it is likely that, among other model name changes, the Forte will become the K3, the Cadenza will become the K7, and the K900 will become the K9, if those models are continued into a new generation for the US market.
Future EV models will also retain their global names when they enter the US market.Kia has promised to launch 7 new electric vehicles by 2027.
