Genesis has taken another bold step in redefining luxury and performance with the world premiere of the X Gran Coupe Concept and X Gran Convertible Concept today at the Seoul Mobility Show 2025 in Goyang, Korea. Enjoy the live gallery thanks to our colleagues at WRD.
A New Decade of Genesis
The unveiling took place at the KINTEX convention center under the theme “Unfold a New Era of Genesis”, celebrating the brand’s 10th anniversary and its milestone of delivering unparalleled luxury to over 1.3 million customers worldwide. Mike Song, Global Head of Genesis, emphasized that these concept models serve as a launchpad for a new decade for the brand.
Introducing the X Gran Coupe & X Gran Convertible Concepts
Inspired by Genesis’ flagship G90, these two new concept cars exemplify the brand’s vision of emotional luxurythrough distinctive body designs:
- X Gran Coupe Concept: The most iconic expression of Genesis’ design philosophy, this coupe embodies elegance and athleticism, leveraging a rare and exclusive body architecture.
- X Gran Convertible Concept: Offering a liberating open-top experience, this model blends luxury with a direct connection to the environment, creating an immersive driving sensation.
Exterior Design: A Fusion of Elegance & Athleticism
Front End Aesthetics
Both models feature the hallmark Two-Line headlights, extending toward the Genesis Crest Grille. The 3D grille meshes, inspired by woven metal strings, emphasize Genesis’ signature diamond-shaped Two-Line patterns.
Sculpted Side Profiles & Wheel Designs
- Streamlined windshields and lower roof heights contribute to bold silhouettes.
- Extended doors and frameless windows enhance accessibility while maintaining an uninterrupted window graphic.
- Aerodynamic wing sections at the lower body plant the cars firmly on the road.
- The X Gran Coupe Concept integrates the roof and cant rail for a sports car-like cabin.
- The X Gran Convertible Concept extends its beltline further back, distinguishing its soft-top design.
- Five-star wheel designs enhance the dynamic presence, with deep-sections reinforcing muscular aesthetics.
Rear Elegance & Technology
- Iconic Two-Line taillights seamlessly integrate into the smooth rear bumpers.
- Wide, slim rectangular tailpipes and horizontal accents emphasize dynamism.
- High-tech features include flush Genesis logos, hidden retractable rear-view cameras, and a touchless trunk operation activated by hand gestures.
Luxury Interiors Inspired by Nature
X Gran Coupe Concept: A Mediterranean-Inspired Sanctuary
- Olive wood veneer with micro-perforation for themed ambient lighting.
- Floor mats with olive leaf motifs complement quilted stitching.
- Sustainability meets luxury: Genesis leather is naturally tanned using Italian olive oil wastewater and is 100% chrome-free.
- Fully quilted leather roof and enhanced overhead console provide an ultra-luxurious experience.
X Gran Convertible Concept: The Essence of Fine Wine
- Grape-inspired exterior color, reminiscent of pressed grapes.
- Cabernet Sauvignon-themed interior, inspired by Livorno-region wines.
- Crystal accents throughout the interior enhance warmth and depth.
- Soft materials contrast beautifully with monochrome grape blue tones.
Elevated Driving Experience
Both models boast a futuristic driving experience:
- Aluminum steering wheel detailing mimics the command rotaries’ textures.
- Front seats with integrated safety belts feature embedded screens and rear passenger air vents.
